For comparison, here are industry benchmarks that show average marketing budgets as part of their overall budget based on growth strategies
Riverbed Marketing » Inbound Marketing
by Todd Mumford
6M ago
If you’re thinking about switching to HubSpot CMS (content management system), there are few things you need to know and think about. In this article, we’ll show you: The benefits of using HubSpot CMS How HubSpot CMS can help with your marketing When you should stick with WordPress Let’s start with the similarities. Both WordPress and HubSpot CMS are great platforms with robust functionality. WordPress can do just about anything you want when it comes to building and managing a website. If the functionality isn’t built-in to the platform, there’s likely a plugin available that you can add o ..read more
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Overcoming Gaps In Your Healthcare Marketing Campaigns
Riverbed Marketing » Inbound Marketing
by Michael Bergen
6M ago
We’ve come a long way from doctors making house calls in their starched white long coats and their black medical bags.  Now, consumers are doing their own in-home diagnosis by searching online despite recommendations to seek medical advice from traditional sources. Before many patients will connect with healthcare facilities, they’ve already searched for symptoms and information, adding a new dimension to traditional healthcare marketing. This unprecedented access to information means consumers may be better informed when they do talk to healthcare professionals, but they can just as easi ..read more
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50 Tips & Ideas to Improve your B2B Sales Funnel
Riverbed Marketing » Inbound Marketing
by Todd Mumford
6M ago
Business-to-Business, or B2B marketing, is much like a two-way street: it depends on the success of the other party and vice versa. It’s a collaborative marketing solution that requires the understanding of all parties to gain traction in the marketplace in order to translate leads into sales. While business to business marketing has always existed in some form – purveyors of goods have engaged in commerce with one another for thousands of years – it first emerged as a discipline of study in the 1970s, focusing largely on industrial manufacturing. By the 1990s, the B2B sales funnel as we know ..read more
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Inbound Marketing for FinTech Businesses
Riverbed Marketing » Inbound Marketing
by Todd Mumford
1y ago
Startups and innovative tech-first financial companies are finding ways to flank the old guard, see how marketing for B2B FinTech has evolved... The post Inbound Marketing for FinTech Businesses appeared first on Riverbed Marketing ..read more
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Are You Measuring Your Marketing Efforts Effectively?
Riverbed Marketing » Inbound Marketing
by Todd Mumford
1y ago
Measuring your marketing efforts effectively takes more than simply getting monthly reports on your website’s performance. A recent survey by ITSMA found that marketers generally aren’t measuring the things top executives care about, with the result that the C-Suite typically doesn’t use marketing data to inform business decisions. You can change that today, by implementing […] The post Are You Measuring Your Marketing Efforts Effectively? appeared first on Riverbed Marketing ..read more
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8 Marketing Reports Your Agency Needs To Be Building Every Month
Riverbed Marketing » Inbound Marketing
by Todd Mumford
1y ago
Marketing reports are a vital tool for determining whether your marketing expenditure is delivering value. They’re only useful, however, if you receive—and use—them regularly. What’s equally important, however, is that you are reviewing the right metrics to provide the information you need. Here are 8 critical marketing reports your marketing agency need to be building […] The post 8 Marketing Reports Your Agency Needs To Be Building Every Month appeared first on Riverbed Marketing ..read more
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Marketing Automation (MA) Implementation Guide
Riverbed Marketing » Inbound Marketing
by Todd Mumford
1y ago
Do you know that, according to U.S. Consumer Product Safety Commission, over 30 people kill and over 110 injure themselves every year by rocking vending machines in order to get free drinks out of them? And in the middle of the enthusiastic rocking and rattling, the big and heavy machines fall on them and instead […] The post Marketing Automation (MA) Implementation Guide appeared first on Riverbed Marketing ..read more
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What is Content Shock & What It Means For Your Business
Riverbed Marketing » Inbound Marketing
by Todd Mumford
1y ago
We humans are funny creatures. We’re always attracted to something new. And then the new thing becomes a fad, then a trend and then a rage. Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car. It started out as a fad, then became […] The post What is Content Shock & What It Means For Your Business appeared first on Riverbed Marketing ..read more
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How to Evaluate Your B2B Marketing Agency; Are They Right for You?
Riverbed Marketing » Inbound Marketing
by Todd Mumford
2y ago
Bringing the appropriate marketing agency on board as a strategic partner to promote your business is a difficult process. During the selection phase focus is on static, qualitative characteristics as opposed to quantitative aspects which can be negotiated before finalising a contract. When beginning your evaluation to determine if your agency is right for you, […] The post How to Evaluate Your B2B Marketing Agency; Are They Right for You? appeared first on Riverbed Marketing ..read more
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How To Define Marketing Goals For Your Company
Riverbed Marketing » Inbound Marketing
by Todd Mumford
2y ago
To create comprehensive marketing goals for your company, it’s essential to start with a solid, achievable business plan that includes having a clear understanding of your competition. This is the only way to develop a marketing plan that addresses gaps and delivers the results you want. Here is how to define marketing goals for your […] The post How To Define Marketing Goals For Your Company appeared first on Riverbed Marketing ..read more
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