Choosing between HubSpot CMS and Wordpress isn't immediately obvious for SaaS companies. HubSpot give a great pitch, but is the software all it's stacked up to be? In today's post I draw on the experience of myself and Cobloom to make as objective a comparison as possible, and let you decide what's best for your business. Last updated in June 2023 ..read more

Top performing SaaS companies all use marketing automation software. In fact, these days it's pretty much impossible to do SaaS marketing without some form of marketing automation. For more than 10 years I've extensively used marketing automation both for Cobloom, and the companies we work with. In this post I dive into the reasons SaaS companies need marketing automation software in further depth, and review the best tools available. By the end of this post, you'll be better equipped to make informed decisions around what to consider trying or buying. Last updated in June 2023 ..read more

Inbound marketing is impossible without the right software. Whether you're looking to implement a full-funnel inbound marketing strategy, or just drive more targeted traffic to your SaaS company website, it requires a toolkit to be effective. In today's post I explore why SaaS companies need inbound marketing software, and review the most popular tools available today, helping you to make informed choices. So let's get started! Last updated in June 2023 ..read more

Inbound marketing is a great way to grow an SaaS (Software-as-a-Service) company. It's how I originally grew my file storage service, File Den, to 3 million registered total users and thousands of paying customers way back in 2006.  There's a whole host of great examples of SaaS start-ups that have flourished with inbound marketing out there ranging from HubSpot, to BufferApp. But how do the best SaaS companies use inbound marketing to grow -- today? A lot's changed since I began marketing File Den in 2006, and in this post I outline the steps you need to take to maximise success.  ..read more

HubSpot is an excellent tool, but why does it excel for SaaS companies in particular? There's all number of marketing platforms software companies can choose from, and with strong technical teams, many also get tempted to cobble together their own solutions integrating a number of different tools.  In this post I explain why your company should invest in HubSpot ..read more

Marketing a new SaaS product isn't easy. In one fell swoop, you're trying to attract potential customers to your business, fend off competitors, grow your marketshare and displace existing solutions. Under these high-pressure conditions, mistakes are damaging, and open up gaps for competitors to swoop in, taking marketshare before you have a chance. Today, I'm looking at 5 of the most common mistakes businesses make when marketing new SaaS products - and show you how to avoid them, growing your product's marketshare ..read more

How often do you check the analytics data for your SaaS lead generation campaigns? Weekly? More often? Less? Checking your metrics can turn your lead generation strategy from good to great. It’s the difference between repeating the same, well-trodden path because ‘that’s what worked last time’ and breaking new ground because ‘that’s what didn’t work last time, so here’s what we can do to make it better’. SaaS Marketers who check their metrics 3 times per week are 22% more likely to achieve positive ROI (Hubspot, State of Inbound Report, 2015). Checking regularly will keep you up-to-date with ..read more

From Facebook to Workday, Airbnb to Dropbox, fairytale stories of billion-dollar startups seem to be everywhere. In each instance, there's a particular fascination on two pieces of information: the company's staggering valuation, and the investment they secured to get there. In fact, the link between funding and startup success seems so ubiquitous that many startup founders race headlong into the maw of waiting investors without a second's hesitation. But to work out the exact relationship between startup fundraising and the phenomenal growth these companies have achieved, we need to dig dee ..read more

In The Lean Startup Eric Ries identified the three drivers of business growth: viral, sticky and paid. While each of these can drive growth for your company, it’s important to choose the most relevant one for your service offering and business strategy. Today I’m looking at the three engines of growth, and how you can harness these for your SaaS product ..read more

With constant growth being crucial to maintain competitiveness in SaaS markets, scaling lead generation is a core challenge. Even with an effective lead gen process in place, your work is far from over. You need to be continually attracting growing numbers of right-fit visitors, and converting more of them into qualified leads. Thankfully, there are a few actionable tactics you can use to improve your ability to generate leads. Today, I'm looking at 7 ways you can scale your software lead generation ..read more