Marketing Essentials Blog
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Educational insight and resources for digital marketing, inbound marketing, web design, email marketing and more. Catch up with the latest blogs on recruitment marketing here.
Marketing Essentials Blog
1d ago
In today's fast-paced and competitive job market, senior living communities face significant challenges in recruiting and retaining employees. The recruitment strategies that once delivered results may no longer be effective. If your senior living organization struggles to attract new talent, it's time to examine and refresh your recruitment approach.
7 Reasons Your Recruitment Is Not Working 1. Failure to Analyze the Recruitment Process
A critical mistake is not identifying the shortcomings of your current recruitment process. Dive into your analytics to understand the performance of yo ..read more
Marketing Essentials Blog
1w ago
Are you struggling to recruit new talent to fill positions in your senior living organization? Then it’s time to revamp your recruiting process to attract the talent your community needs.
There’s a small pool of talent and high demand for workers in the healthcare industry, so you need to ensure your recruiting process is as effective as possible. Otherwise, you may miss out on some amazing potential candidates.
Understanding the Recruitment Funnel
Your goal is to attract applicants to your open positions, get them to apply, hire them and keep them at your organization. One w ..read more
Marketing Essentials Blog
1M ago
SEO is constantly changing, and there are so many new and evolving trends that it can be hard to keep up. Learn more about current best practices from Marketing Essentials’ SEO expert, Rachel.
Do Keywords Still Matter?
Do keywords still matter for SEO?
In short? Yes!
But today, keywords mean more than just how many times you use a term on a page or keyword density. You’ll want to focus on keywords that tap into how your customers or users search and then use those terms naturally on your website.
Be sure you have Google Search Console set up to track and monitor the ke ..read more
Marketing Essentials Blog
1M ago
Is your manufacturing business staying on pace with the competition? Now is the time to reassess and audit your marketing strategy to avoid the most common pitfalls.
Join Marketing Essentials CEO Tyler Louth to learn more about the top two marketing mistakes manufacturers need to avoid to remain at the front of the pack.
Don’t Neglect Digital Transformation
Is your business still doing many things the old-fashioned way? Do you hear people at your company saying, “If it’s not broken, don’t fix it”?
“A lot of companies are still using Rolodexes, spreadsheets — that boots ..read more
Marketing Essentials Blog
1M ago
Whether launching a new business or wanting to grow, digital advertising is a great way to reach a brand-new audience. Hear our tips for understanding the right platforms and how to get started with budgeting for ads.
How Do I Know What to Spend on Digital Advertising?
Many factors come into play when it comes to determining a budget.
Start with what you need to achieve. Is it brand awareness? Traffic? Lead generation? This will help determine the platform ads should serve on — search engines or social media.
The cost per click can then be determined based on the platform, which c ..read more
Marketing Essentials Blog
1M ago
Don’t sleep on direct mail. A recent USPS and Temple University study found that direct mail recipients had increased engagement, review time, emotional responses and willingness to buy compared to those who viewed digital ads.
But how can you ensure that your direct mail piece gets read and not tossed in the trash? Here are our tips for helping your marketing piece stand out from the crowd.
Explore Different Shapes
Opt for a design that deviates from traditional rectangular envelopes and standard sizes. Consider shapes that are unusual or unexpected that will make your piec ..read more
Marketing Essentials Blog
1M ago
Is your industrial brand standing out from the competition? In this video, we’ll discuss three ways you can highlight your company’s expertise this year and position yourself for success in sales and marketing.
1) Embrace the Digital Transformation
A lot is quickly changing in the marketing world, from the best strategies and tactics to tools. For example, just about every platform now offers AI capabilities. But it’s important to know when and in what context to use these tools for the maximum impact.
“For industrial manufacturing, it’s about leveraging the new best practic ..read more
Marketing Essentials Blog
2M ago
In the fast-paced world of digital marketing, a robust content strategy stands as a cornerstone for businesses aiming to establish a strong online presence that helps grow revenue. So, what exactly is a content strategy, and why is it crucial? More importantly, how can you start building one? Let’s jump right in and explore.
What Is a Content Strategy?
Think of a content strategy as a master plan that encompasses the creation, development and management of all your brand’s content. This isn’t just limited to writing blog articles or social media posts. It's an all-encompassing strategy that i ..read more
Marketing Essentials Blog
2M ago
Account-Based Marketing (ABM) has become one of the fast-growing trends in B2B marketing. Now, with the adoption of AI technologies and the rise of data analytics, it’s become even more efficient, effective and successful for B2B companies, large and small.
“ABM represents a sizable share of all B2B marketing investment, and most practitioners are seeing at least some positive results,” states the 2023 Global State of Account-Based Marketing (ABM) Report. “Now, the rapid rise of generative AI opens the door to dramatic improvements in every aspect of the discipline.”
Let’s dive into the ..read more
Marketing Essentials » Recruitment Marketing
2M ago
In today's digital era, video has emerged as a cornerstone of a brand’s content strategy. It’s highly engaging and can significantly boost a brand's visibility and sales. But where do you start with video?
Our expert videographer walks you through the basics of preparing for a video shoot, the equipment you'll need, the types of videos to consider and how to leverage video content effectively.
Preparing for a Video Shoot 1. Prepare the Area
Before the cameras start rolling, it's crucial to set the stage. Ensure the area is tidy and free of clutter. Pay special attention to the background – it ..read more