Square 2 Marketing Blog
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The Square 2 Marketing blog provides inbound marketing tips to create remarkable marketing campaigns that connect with more people and generate more leads. It is a full-service B2B marketing agency and HubSpot partner obsessed with helping you achieve the growth you deserve.
Square 2 Marketing Blog
1w ago
Google recently released the March 2024 core update aimed at providing better search results. Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions.
This is going to affect everyone, and you should be planning for the changes proactively and monitoring your site performance. Read on to learn how to get ready and better understand how Google works ..read more
Square 2 Marketing Blog
3w ago
All marketing is changing at light speed. Technology, AI, data regulations and even prospect buyer behavior have all had dramatic influences on what inbound marketing is and how inbound marketing is used across the ecosystem.
Inbound marketing agencies – if that’s even a thing today – are all quickly evolving their inbound marketing practices to take advantage of these changes.
While I’m a huge proponent of inbound marketing as a methodology, the changes are massive and worth unpacking so that your inbound marketing execution is up to date ..read more
Square 2 Marketing Blog
1M ago
After repeatedly listening to CEOs and marketing professionals across various industries express their frustrations about the underperformance of their marketing efforts, it’s evident that something is hindering even the most basic marketing executions.
In the simplest of terms, most marketing professionals and business leaders are trying to do marketing without a map or a GPS, and it’s not surprising that they’re not getting to their intended destination.
Instead, consider a more strategic approach, one that starts with a map of your prospects’ buyer journeys ..read more
Square 2 Marketing Blog
1M ago
Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier.
If you missed the first part of this article, here’s a link to part 1. As a refresher, the first five metrics included sales cycle in days, the conversion rate of sales-qualified leads (SQLs) to sales opportunities, the conversion rate for sales opportunities to proposals submitted, the close rate on proposals/agreements submitted and average revenue per new custom ..read more
Square 2 Marketing Blog
1M ago
One month down in 2024 and 11 more to go. How is your sales effort going? Did you hit your number in January? How’s February looking? If you’re like most of the CEOs I’ve talked with over the past few months, you’re up one month and down the next. It’s hard to get any solid and consistent momentum.
If this sounds like you, you’re missing something. You don’t have the right marketing. You don’t have the right sales team. You’re not training the sales team you do have. You don’t have the right technology. You need a revenue generation system if you want scalable, repeatable and predictable reve ..read more
Square 2 Marketing Blog
1M ago
Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.
Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business ..read more
Square 2 Marketing Blog
1M ago
You know you need great content to connect with prospects, but does it ever feel like you’re talking to yourself? How can you demonstrate your expertise and get noticed in a crowded marketplace that’s adding new content every day?
The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner. To add value, give your original content some good company – different perspectives and new ideas from other industry experts ..read more
Square 2 Marketing Blog
2M ago
Every company wants to hit its revenue goals every month. It’s the main measure of success – as well as profit, of course.
When your top-line sales numbers are going up every month, most business issues are easily solved. But when that top-line number isn’t going up, you usually have bigger issues that need your attention.
Yet most CEOs don’t realize that while they have systems for hiring, firing, purchasing, financial reporting, operations and delivery, they rarely have a system for revenue generation.
The secret to growth is using a revenue generation system ..read more
Square 2 Marketing Blog
2M ago
It’s going to be one of the most challenging years on record for marketing folks. How do I know that? Every year has been more challenging than the previous year, and this one won’t be any different ..read more
Square 2 Marketing
2M ago
After 20-plus years working with small to medium-sized business owners and CEOs on revenue generation, I’ve put in my 10,000 hours and I’ve learned a lot along the way. Most of it, I’m happy to share with my clients.
However, I still find a lot of CEOs in denial when it comes to what’s keeping them from growing their businesses. Here’s a hint – it’s not your marketing agency or your internal marketing team.
I can tell in 10 minutes after talking with a CEO if they’re going to hit their revenue goals ..read more