The visual appeal of Instagram has captivated brands, everyone from Marley Lilly through to Black Milk Clothing are leveraging the platform to drive sales & awareness for their businesses. If you look closely at the top 50 brands on Instagram you’ll notice that most are E-commerce. Instagram is the perfect marketing platform for any E-commerce business. It allows easy access to show off high quality images of your products & create a visual footprint. One of the common questions we get asked is how can businesses drive more followers to their Instagram accounts? Well look no further ..read more

When it comes to engaging fans, building an audience and promoting an offering, it doesn't get much better than Instagram. There are loads of outstanding strategies you can implement to get ahead on Instagram, with one of the most impactful being running a photo contest. An Instagram photo contest is a simple but powerful type of campaign where you ask users to create and share valuable photos or videos for the chance to win a prize. How you use photo contests is entirely up to you. You can get entrants to upload photos of themselves with your products, videos of your products in action, or a ..read more

There are over 700 million active Instagram users in the world, which is a lot of people posting selfies, holidays or brekkie snaps of avocado on toast. There’s a certain rush people get when they post a picture and watch the notifications roll in as users Like it in real-time – perhaps even from some new people that might follow you or your business. Likes (and followers) are fundamentally one of the biggest reasons why we’re so obsessed with Instagram, to get appreciation for our pictures and maybe become Instagram famous along the way. So how can you ensure that you maximise your time and ..read more

With over 500+ million daily users and over 100+ million posts per day, Instagram has established itself as a marketing force to be reckoned with. Running an Instagram contest is a fun and easy way to get more followers, promote your business and engage with your audience. With minimal effort, your costumers can win cool stuff and in exchange you get to connect with your audience and promote your brand. To help give you some direction for your next Instagram contest, we put together this ultimate guide, consider it a list of steps to think about when planning your next contest. Instagram’s Pr ..read more

Instagram Locations are a fantastic way to increase exposure for your business (more on this later). If you’ve used Instagram you’ve more than likely seen images or videos tagged with specific locations. Here’s one from Hans Zimmer in Melbourne last night, some of the musicians took a backstage photo and added a #hashtag and a location (Rod Laver Arena) to the post. Instagram offers an aggregate view of all posts that have this location tagged (similar to #hashtags). Advantages of Using Locations Locations offer a way for your business to get an aggregate view of people taking photos. They o ..read more

If you enter a lot of contests on Instagram, chances are you’ve come across certain posts that have asked you to either repost their image or repost one of your own (with a #hashtag) in order to enter. Here’s an example below: The problem is however, that Instagram doesn’t have a native way built into the app to allow you to repost images (similar to how Retweeting works on Twitter). This can cause a lot of frustration with users who have no idea how to repost the image in question. Check out this post below on Instagram, there’s absolutely no way in the app for me to repost it: How to Actua ..read more

With its 500+ million active users, Instagram is the world’s second-biggest social network. This is a remarkable achievement considering the app is exclusive to mobile phone users. Even more remarkable than this is the vast number of brands marketing on Instagram. From socialites like Dan Bilzerian and Kim Kardashian to corporations like Mercedes and Warner Bros, just about everyone is now tapping into this network to grow their business. Case in point: as of 2016, 48.8% of all brands were already on Instagram. In 2017, this number is expected to reach 70.7%. Marketers are talking with their ..read more

This Instagram guide was last updated on 30th January 2019 and is considered accurate. If you want to use Instagram as a promotional platform then it's a good idea to set yourself up with a Business Account by linking your Instagram account to a Facebook Business Page. In this guide we'll take you through the steps (and also the benefits) of setting up a Business Account on Instagram. The first thing you'll need to do before you can create your Instagram Business Account is make sure you have a personal Instagram account for your brand, and a Facebook Business Page. Creating an Instagram Acco ..read more