Written by David Pagotto Instagram ads are highly targeted advertisements that are easily customizable. They offer an effective way to reach an audience of two billion active users, mostly 45 years old or younger. Instagram ads are also highly accessible and easy to incorporate into your social media strategy. However, you must keep testing, evaluating, and adjusting your Instagram ads to ensure you get the most out of your content. But you can’t track and measure everything. You need to identify the crucial Instagram ad metrics that can give an accurate picture of your campaign’s performanc ..read more

In the dynamic realm of social media marketing, collaborations between brands on Instagram have become powerful tools for amplifying reach, enlarging post engagement, and forging meaningful connections with various audiences and target groups. Teaming up with brands, especially with like-minded ones, can unlock opportunities to showcase your products, services, or personal branding in a new light. In this article, you can gain insights into navigating the brand partnerships on Instagram and exploring the potential of collaboration. Come along as we explore the strategies, advantages, and crea ..read more

Written by James Westfield UGC (user-generated content) strategies are fast becoming staples in the world of Instagram. UGC can amplify your marketing campaigns and drive conversions for your brand. According to recent statistics, 79% of consumers claim UGC has a major impact on their purchasing decisions. Furthermore, 74% of consumers rely on information they find on social media to make their purchasing decisions. These stats combined highlight the powerful impact both UGC and social media have on consumers. This guide will give you the low-down on Instagram UGC strategies. You’ll learn wha ..read more

You’ve surely seen these Instagram posts that have two authors. Well, if you have and have also wondered how to make such posts, this article is for you. These posts are basically the Instagram Collabs feature, a relatively new functionality that allows you to make joint or collab posts with other accounts, co-authoring with brands and influencers. This piece reveals how to make joint posts, why you should try them, and in which cases collab posts can do wonders for Instagram marketing. What Is an Instagram Collab Post? An Instagram collab, or joint post is a single feed post or Reel that ha ..read more

It’s hard to come up with a better place than Instagram when it comes to selling art on social media. Designed for visual content and powered by a plethora of business tools, Instagram becomes a proper asset for selling pieces of art. There are lots of cases when aspiring and prominent artists sell their masterpieces there, so even if you successfully sell art elsewhere, consider Instagram as an additional place to get discovered. This article explains how you can increase awareness of your artwork, attract new beholders, and convert them into buyers. Why Sell Art on Instagram Let’s start wit ..read more

Seems like eCommerce brands were made for social media marketing, especially on platforms with mostly visual content. Among the most popular media of this kind are Instagram and Pinterest, offering unique features and catering to different creative needs. In this article, we'll explore the differences between Instagram and Pinterest, helping you understand their functionalities, user demographics, content types, engagement, discoverability, and advertising opportunities for an eCommerce brand. Instagram vs. Pinterest: User Base & Demographics Let's start with the basics. The first criteri ..read more

The answer to how many stories you should post on Instagram daily depends on your goals, preferences, your followers' behaviour, and the content you will share. Some brands might prefer to post multiple Instagram stories throughout the day to keep their followers engaged and informed about their activities, while others post fewer, higher-quality stories that showcase their best moments. Ultimately, the key is to find the sweet spot that works for you and your followers. You can experiment with different frequencies and see how your audience responds to each approach. If you notice that your ..read more

Instagram has become an essential platform for promoting podcasts. With over two billion active users, Instagram provides podcasters with a vast audience for their shows. However, with so much content on the platform, it can take time to stand out and attract listeners. In this article, we'll share some tips and strategies for promoting your podcast on Instagram. Why Promote a Podcast on Instagram When it comes to podcast promotion, the first things that come to mind are podcast directories, such as Spotify or Apple Podcasts. Sometimes YouTube, as it allows you to share video podcasts there ..read more

After Instagram discarded chronological order feed in 2016, brands and creators now constantly need to fight Instagram algorithm to get discovered by other users. Instagram also claims in their Creators account that 'since switching to a ranked feed, the average post is now seen by 50% more followers than it did with the chronological model.' We’ll let you decide if that is true. The most unfair thing of the whole update is that even those people who voluntarily pressed the Follow button on your profile page don’t see your content if they don’t interact with it often. In this article, we'll d ..read more

Written by Owen Baker Instagram is one of the social media platforms you can use to create more awareness for your business and grow your brand. With about 1.35 billion users on this visual platform, you are sure about reaching a wider audience. Email marketing is one powerful marketing tool as well. For every $1 you spend on email marketing, you can expect an ROI of $40.  Email helps you remind customers about the value they get from your business. So, the question is this: Which marketing platform should you use for your business? Answer? Both. You can combine the powers of Instagram a ..read more