If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Let’s dig in. Table of contents ..read more

Lia Haberman, Insider’s “Top Creator Economy Expert,” will delve into the dynamic world of influencer marketing and its evolving digital terrain. You’ll walk away from this event with a powerful understanding of the influencer landscape, where it’s headed and questions your brand should consider as it begins or scales its influencer strategy. Your Speakers: The post Making Dollars and Sense out of the Creator Economy with Lia Haberman appeared first on Sprout Social ..read more

Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover wha ..read more

Threads burst onto the scene this summer and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and well, is it too late to be an early adopter? As social media teams across the world figure out strategies to not only incorporate Threads  but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we ..read more

Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. This guide will show you how to access and use Instagram Insights to analyze your data. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive resu ..read more

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. And more opportunities to post means more opportunities to creatively engage with your audience. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram ..read more

Did you know that 90% of Instagram users follow at least one brand? That makes it a great platform for growing your audience and getting in front of the right people. When using Instagram for your business it’s important to understand how to optimize your efforts by taking advantage of Instagram’s special features. One of the newest of these features is Instagram Collabs, enabling you to co-author content with a collaborator to multiply engagement and reach. In this article, we’ll explain how Instagram Collab posts can fit into your social media strategy. What is an Instagram Collab post An In ..read more

You want to know how to go viral on Instagram. We’ve seen brands and influencers become overnight sensations on the platform. It’s no surprise, considering there are 2 billion monthly active Instagram users looking for unique, engaging content on the app. But going viral on Instagram is far from easy. Thankfully, it’s possible if you follow some proven tips and best practices. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. 1. Know your audience Understanding your target audience on Instagram will help you create more relatable content that’s more likely ..read more

Managing an Instagram account can take time, so as social media strategists, we’re always looking for ways to make our jobs easier. And one great way to do that is by taking advantage of Instagram templates. An Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. These can be used for posts, Reels, Stories and more. A social media manager’s job consists of so many moving parts: Content creation Content scheduling/publishing Caption writing Online engagement Community building Analysis and reporti ..read more

Are you up-to-date on your Instagram analytics? Because the network is regularly rolling out updates to help you own your data. And crunching those numbers should be a top priority for brands and marketers alike. In fact, a staggering 60% of marketers are upping their investment in Instagram in 2022. Sales. Customer service. Community-building. The list goes on and on when it comes to activities and opportunities to engage customers. But so many tasks related to Instagram for business, there are countless metrics to track. Overwhelmed by your data? Don’t know to start with performance tracking ..read more