Smart Insights » Influencer marketing
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Share actionable influential marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.
Smart Insights » Influencer marketing
3y ago
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music ..read more
Smart Insights » Influencer marketing
3y ago
51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective ..read more
Smart Insights » Influencer marketing
3y ago
Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to ..read more
Smart Insights » Influencer marketing
3y ago
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a ..read more
Smart Insights » Influencer marketing
4y ago
51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are growing tired of influencers, they are still an incredibly effective …..
The post Essential influencer marketing facts for 2020 appeared first on Smart Insights ..read more
Smart Insights » Influencer marketing
4y ago
Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to …..
The post 71% of consumers will unfollow influencers with fake followers appeared first on Smart Insights ..read more
Smart Insights » Influencer marketing
4y ago
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..
The post How to start a micro-influencer marketing campaign from scratch appeared first on Smart Insights ..read more
Smart Insights » Influencer marketing
4y ago
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a …..
The post Five ways to collaborate with Instagram nano-influencers appeared first on Smart Insights ..read more
Smart Insights » Influencer marketing
5y ago
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..
The post Make influencer marketing as cost-effective as possible [Infographic] appeared first on Smart Insights ..read more
Smart Insights » Influencer marketing
5y ago
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..
The post Is the age of the influencer over? appeared first on Smart Insights ..read more