3 Ways Artificial Intelligence (AI) Is Disrupting The Creator Economy AI is the latest tech making headlines for changing the way we work, and there’s no shortage of tandem applause and criticism. It’s true that AI is not perfect and can pose a challenge — but what about the ways it could disrupt in a good way? We believe that AI can make the creator economy better. Here’s how.    1. AI Helps Creators Streamline Their Workflow Right now, so many creators do the work of a full marketing team to get their content launched and run their businesses. AI developments help creators do more ..read more

3 Ways Artificial Intelligence (AI) Is Disrupting The Creator Economy AI is the latest tech making headlines for changing the way we work, and there’s no shortage of tandem applause and criticism. It’s true that AI is not perfect and can pose a challenge — but what about the ways it could disrupt in a good way? We believe that AI can make the creator economy better. Here’s how.    1. AI Helps Creators Streamline Their Workflow Right now, so many creators do the work of a full marketing team to get their content launched and run their businesses. AI developments help creators do more ..read more

The Art & Science Of Selecting The Right Creator Partners In the digital age, consumers are bombarded with endless advertisements and promotional content. As a result, traditional marketing strategies like display ads and sponsored content have become less effective in capturing consumer attention and building brand loyalty.  This is where influencer marketing comes in. By partnering with individuals who have a large following on social media platforms, brands can tap into the trust and authenticity that these influencers have built with their audiences.  However, finding the rig ..read more

We’re pleased to announce that Mavrck is a leading influencer marketing platform for enterprise brands on software review site G2. This is the fourtneenth quarter in a row that Mavrck has been named a ‘Leader’ in the influencer marketing category. Mavrck is a Leader based on its customer reviews, achieving a high customer satisfaction score and having a large market presence amongst enterprise brands. Mavrck also performed in the top percentile on all satisfaction categories. This exciting news comes after Mavrck, the leading influencer marketing platform for enterprise consumer brands, joine ..read more

Influencer marketing is a relatively new form of advertising that has quickly become a popular way for brands to reach their target audience. By partnering with influential individuals on social media platforms, brands can tap into a pre-existing audience of engaged followers and promote their products or services.    However, as influencer marketing is an ever-changing innovative landscape, many brands may be unsure about how to properly hire and work with influencers, and may have questions about how to structure an influencer contract. There is often a lack of knowledge and unders ..read more

The Best Trending “TikTok Made Me Buy It” Products  TikTok has become a premier venue for the world’s most popular products. With over 1 billion monthly active users worldwide, brands know that getting their products in front of eager consumers on TikTok is fast, easy, and effective.  Plus, many young TikTok users view the platform as a more effective search engine than Google. While Google has made strides to change the way their search options populate in response, the damage has already been done – and people still flock to TikTok for their product searches regardless.  Searc ..read more

Affiliate marketing has taken the influencer marketing industry by storm for an incredible partnership. Seen as a win-win for both brands and creators, affiliate marketing has become an essential part of many influencer marketing strategies.  On the creator side, influencers can provide value to their audience through discounts and promo codes on products or services. On the brand side, companies can extend their sales efforts beyond internal teams and connect with their target markets through trusted influencers.  In the age of social media, every brand is looking to rise above the ..read more

For many brands on TikTok, they are looking to break through the noise of other advertisers on the platform and asking themselves “how do brands succeed on TikTok?”. As an official TikTok partner, Mavrck aims to help brands achieve their goals in using TikTok for business. While there are several ways to succeed on the platform, one of the best is boost your growth with a better understanding of TikTok best practices for brands and the TikTok Creative Center best practices. Utilizing these TikTok techniques and 7 strategies to succeed, brands can create and distribute content to connect with t ..read more

Influencer marketing is a relatively new form of advertising that has quickly become a popular way for brands to reach their target audience. By partnering with influential individuals on social media platforms, brands can tap into a pre-existing audience of engaged followers and promote their products or services.    However, as influencer marketing is an ever-changing innovative landscape, many brands may be unsure about how to properly hire and work with influencers, and may have questions about how to structure an influencer contract. There is often a lack of knowledge and unders ..read more

Influencer Marketing Is A Natural Fit For Food & Beverage Brands The food and beverage vertical has shaped a new landscape for brands. In a world where brand image, awareness, messaging, and perception are further layered in consumer demands for transparency, influencer marketing is a worthwhile investment in establishing trust online — all while supporting return on investment (ROI) goals.  This market is a fast-growing vertical that is expected to reach a global market value of $8 trillion by 2026. Business Wire attributes this growth in part due to a shift to natural ingredients, m ..read more