In the world of social media, a peculiar trend has taken hold: the rise of faceless content. Scrolling through our feeds, we are met with an array of beautifully curated images, but increasingly, the faces behind these posts are obscured or entirely absent. What does this say about the influencer landscape and what does it mean for the audiences consuming this content? It’s no secret that influencers wield significant power in today’s digital age. They shape trends, influence purchasing decisions and can even impact social and political discourse. Yet, in this era of curated perfection, many ..read more

by Chelsea Goodson In the ever-evolving world of beauty and fashion, influencer trips have continued to become the pinnacle of luxury experiences for both creators and brands. Recently, two industry giants, Tarte and Free People, hosted unforgettable getaways for their influencers, offering a glimpse into the glamour and creativity that drive these collaborations.   Tarte’s Tropical Escape Tarte Cosmetics, known for its cruelty-free formulas and vibrant colors, whisked a select group of influencers away to a tropical paradise. Set against the backdrop of swaying palm trees and crystal-cle ..read more

Riding the Wave: The Continued Growth of Influencer Marketing in 2024 by Chlesea Goodson If you’re in the business of influence, you’re likely riding the same wave we’ve all been talking about—the continued growth of influencer marketing in 2024. This year has already been a game-changer and we would love to dive into just why!   A $24 Billion Industry: Where We Are Now First things first, let’s talk numbers. Influencer marketing has not just grown; it’s skyrocketed into a nearly whopping $24 billion industry. Yes, you read that right! From nano to mega influencers, brands are investing h ..read more

By Hannah Mall In the dynamic world of influencer marketing, establishing a presence across multiple platforms is not just beneficial—it is essential in enhancing influence. Different platforms attract different demographics and user behaviors. Here at Find Your Influence, we tap into each creator’s unique social presence to reach a broader audience and expand visibility beyond a single platform’s limitations. Here are our top tips for expanding your presence.   Utilize Relevant Platforms Strategically Each social media platform offers unique opportunities to connect with different audien ..read more

By Jordan Windle Conversions are great, and we love nothing more than attributing tangible sales to our influencer programs to solidify the power of influencer marketing. But there’s more to it than just sales. Influencer marketing touches the full marketing funnel, everything from making people know about a brand to making them buy something and become loyal customers. But how can we assign value to these upper-funnel outcomes to really understand the return that we’re getting for the time and money invested in our influencer efforts?  At Find Your Influence (FYI), we’ve made someth ..read more

  In the ever-evolving landscape of digital marketing, one truth remains constant: authenticity reigns supreme. In an era where consumers demand transparency and genuine connections, brands are increasingly turning to influencer partnerships to navigate the intricate world of online promotion. However, the success of such collaborations hinges not just on the size of an influencer’s following, but on a far more precious commodity—authenticity.  When searching for influencers, it’s important for a brand to consider factors such as an influencer’s follower demographics, engagement rat ..read more

An influencer marketing campaign timeline is essential for effective campaign management, yet it’s often overlooked or underutilized. It plays an important role in ensuring a campaign runs smoothly. It holds all parties accountable by adding structure and efficiency to the process. Here are varying reasons as to why a campaign timeline is a must:  Deadlines and Accountability Setting deadlines for each stage of the campaign holds each party accountable for their responsibilities. It allows for each party to plan accordingly and integrate the campaign with their already busy schedules.&n ..read more

Raise your hand if you’ve ever made a purchase because your favorite influencer raved about a product. I’m betting most hands just shot up. There’s just something so relatable and trustworthy about recommendations from social media personalities we feel connected to. Influencer marketing taps into that powerful dynamic – leveraging influencers to promote products and brands to their engaged networks. For B2B marketers especially, partnering with micro-influencers (everyday experts with smaller, niche followings) can be the perfect complement to your existing content marketing strategy. These p ..read more

In the age of social media, influencers are working with brands everyday. However, those brands might not consider how the influencers feel on certain elements of the partnership. On Friday, May 26, Find Your Influence hosted the webinar “5 Things Influencers Want Marketers to Know.” Joined by influencers Tomeka Cherry, Lauren Nolan, and Lorelco Mulzac along with FYI’s own Senior Vice President of Communications, Tami Nealy, the panel discusses certain things that brands may not consider when partnering with influencers. Influencers don’t always love a kick-off call Tomeka: “I have found value ..read more

Are you ready to supercharge your influencer marketing game? ?? Look no further than “The fyi by Find Your Influence: Find Your Holiday Plan”! ?? This high-energy webinar is happening on Thursday, July 20 at 1 pm EST, and you won’t want to miss it! ⏰? ? Meet our amazing moderator, Tami Nealy, who will guide us through this exhilarating discussion. Tami’s expertise and enthusiasm around all things influencer marketing will keep you engaged from start to finish! ?️? But wait, there’s more! We have an incredible lineup of panelists who will blow your mind with their influencer markeing knowledge ..read more