What the FTC’s Revised Endorsement Guidelines Mean For Influencer Marketing
The Motherhood » Influencers & Impact
by The Motherhood
8M ago
The Federal Trade Commission (FTC) recently issued an updated set of endorsement guides for 2023. The updated FTC Endorsement Guidelines help to ensure brands are crystal clear on disclosure of endorsements resulting from paid or gifted partners (such as an influencer post), to ensure content is truthful and not misleading. What do the FTC’s Revised Endorsement Guides mean for brands when it comes to influencer marketing? Defining Endorsements According to the FTC, the updated guides “reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading.” And ..read more
Visit website
What the FTC’s Revised Endorsement Guides Mean For Influencer Marketing
The Motherhood » Influencers & Impact
by The Motherhood
8M ago
The Federal Trade Commission (FTC) recently issued an updated set of endorsement guides for 2023. These updated guidelines are to make sure brands are crystal clear on disclosure of endorsements resulting from paid or gifted partners (such as an influencer post), to ensure content is truthful and not misleading. What do the FTC’s Revised Endorsement Guides mean for brands when it comes to influencer marketing? Defining Endorsements According to the FTC, the updated guides “reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading.” And, “an endorseme ..read more
Visit website
Dad Influencers Offer Tremendous Opportunity for Brands
The Motherhood » Influencers & Impact
by The Motherhood
10M ago
In the ever-evolving world of influencer marketing, there is a group that has been steadily challenging stereotypes and breaking barriers: dad influencers. It’s no surprise that while women are known as the matriarchs of social media, dadfluencers have risen to prominence in their own unique way. With widespread discussions on mental load, fair play in the household and women being the “default parent,” gone are the days when dads were typecast as distant or disengaged figures. Dad influencers are redefining modern fatherhood, proudly showcasing their commitment and involvement in their childr ..read more
Visit website
Takeaways from The Pittsburgh Influencer Summit
The Motherhood » Influencers & Impact
by The Motherhood
11M ago
The Motherhood sponsored an informative conversation on the creator economy at the Pittsburgh Influencer Summit. Hosted by PRSA Pittsburgh at Alloy 26, the panel explored the current state of influencer marketing, including keeping up with the ever-changing algorithm, channels to watch, working with influencers, challenges, opportunities, measuring success, and more. Here’s a look at what we learned. The Panel The panel was made up of creators who focus on topics ranging from food and tech, to mental health, lifestyle and parenting, offering unique perspectives on these categories. We als ..read more
Visit website
Podcast on Influencer Marketing: New Episodes Available
The Motherhood » Influencers & Impact
by The Motherhood
1y ago
Today we launched two new episodes in our podcast on influencer marketing! In case you missed it, The Motherhood is sharing our expertise in the influencer marketing industry in this new limited-edition series. We’re diving deep – talking about paying creators and the ever-changing algorithm, as well as the invaluable nature of content you can trust. The conversation deepens as we get into influencer marketing as a tool for public awareness campaigns…and so much more!  We’re sitting down with media, traditional PR experts and influencers for a closer look and honest conversation around th ..read more
Visit website
New Influencer Marketing Podcast from The Motherhood
The Motherhood » Influencers & Impact
by The Motherhood
1y ago
We’re excited to announce our new, limited series influencer marketing podcast! In the early 2000s, our CEO Cooper Munroe started one of the first “mom blogs” which quickly turned into a movement. At the time, not many people – women included – were sharing their lives online. It required a level of bravery to put yourself out there. But Cooper realized the influence an online community could have. Nearly 20 years later, Cooper and our team brokered more than 10,000 influencer marketing partnerships between brands and creators. As pioneers in influencer marketing, we’re excited to launch ..read more
Visit website
Influential Women We Admire: Celebrating Women’s History Month
The Motherhood » Influencers & Impact
by The Motherhood
2y ago
The post Influential Women We Admire: Celebrating Women’s History Month appeared first on The Motherhood | A Social Media Marketing Agency ..read more
Visit website
Good News For Brands and Influencers: Instagram Now Allows Links in Stories For All
The Motherhood » Influencers & Impact
by The Motherhood
2y ago
As the Instagram swipe up has already felt like something of the past after being retired several weeks ago, links in stories have slowly made their debut. But just like swipe-ups, links in stories were limited to verified users or those with 10,000 followers or more. So those with smaller audiences have been limited to directing their audiences to click out of stories and onto the link in their bio, making the experience for their followers less than ideal with extra unwanted steps. This caused creators (and the brands they work with) to potentially miss out on a huge piece of their business ..read more
Visit website
Including Children in Influencer Posts: The Motherhood Featured in Adweek
The Motherhood » Influencers & Impact
by The Motherhood
3y ago
When it comes to choosing if – and how much – you will include of your children online, influencers have varying opinions on the subject. While some show many aspects of their children’s lives each day, others choose to avoid sharing them all together. And others fall more in between in including children in influencer posts. At The Motherhood, we work on a variety of campaigns, many of which include products and services meant for children. Our CEO Cooper Munroe and three of our long-time influencer partners (Kelly Brennan of Making the Mom Life Easier, Amanda Rodriguez of Dude Mom and Steph ..read more
Visit website
Social’s Getting Reel: The Five Trends That Shaped Influencer Marketing in 2020
The Motherhood » Influencers & Impact
by The Motherhood
3y ago
When the pandemic first hit the U.S. earlier this year, we saw many articles asking if this was the end of influencer marketing as we know it (or at least, the tipping point). Influencers had a bit of a make-or-break moment as some had to completely shift their content strategies, while others were called tactless as some fled hotspots like New York City against CDC guidelines, and others continued to promote swipe ups and link clicks while many were dealing with sick loved ones or loss of jobs.   But don’t count out influencer marketing. It’s been underestimated before, and is proving t ..read more
Visit website

Follow The Motherhood » Influencers & Impact on FeedSpot

Continue with Google
Continue with Apple
OR