In the ever-evolving digital marketing landscape, brands are constantly seeking innovative ways to connect with their target audience and amplify their online presence. In this age of social media dominance, one strategy that has emerged as a game-changer for businesses of all sizes is the power of micro-influencers. These individuals, with their niche expertise and engaged follower bases, offer a unique and authentic approach to brand promotion that goes beyond traditional advertising. In this article, we will explain how micro-influencers can become powerful allies to boost brand awareness ..read more

Every brand wants a business that runs smoothly without roughing out a PR crisis. But, the reality is that businesses will always encounter struggles — it’s more or less part of the ups and downs. When it comes to resolving a PR crisis, you need to pull out your A-game with the right PR strategy. Why? According to the Edelman Trust Barometer, nearly six out of ten people would not trust a news source until they see irrefutable evidence. Even more worryingly, 57 percent of people do not now trust traditional media sources. But in this deluge of ‘negative default emotions’ from consumers, 92 per ..read more

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Why is this relevant? Social media influencers can play a huge role in expanding a brand’s outreach; however, successful influencer marketing is not as simple as hiring anyone who has an online following. Too many brands get involved in this endeavor without understanding the missteps of their predecessors. Before going further down this road, learn these common mistakes and save yourself time, money, and grief. Let this artic ..read more

Social approval matters! Getting the approval of an influencer on a social channel is by far one of the best ways to build brand awareness and drive profits. Social influencers are the new celebrity endorsements that customers trust and follow. No wonder influencer marketing is considered to be one of the most profitable brand campaigns. The Influencer Marketing Benchmark Report 2019 confirms that for every $1 spent on influencer marketing campaigns, a marketer can expect an average return of $18. Regardless of the industry, influencer marketing is quite popular among mode ..read more

The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it will continue to grow exponentially in the coming years.  Jonathan Martinez, quoted in a TechCrunch article, believes “we’re still less than 10% of the way there on how impactful influencers will be in the next decade.” As savvy marketers know, influencer marketing is most effective when it’s done strategically. Sure, you could throw truckloads of money on a big name with a huge following but a ..read more

Follower Count isn’t Everything Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to help you promote your new products on social media, you want to recruit Paris-based Instagram influencers who work in the vegan category. You’ve searched for influencers and narrowed down your list, making sure that all the remaining options are located in Paris and post about vegan food. You’re left with three profiles, and have to choose one to collaborate with your brand on its campaign.  D ..read more

You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights during the coronavirus pandemic from social listening platforms? Did you also know that these same social listening tools can be extremely beneficial for your influencer marketing efforts? Wait, are you still on the sidelines about influencer marketing? COVID-19 has ensured that consumers and buyers become digital first with their purchasing and researching, and with organic social reach for most b ..read more

Like most things, influencer marketing has been significantly impacted by COVID-19 and there is a range of implications as a result. Influencers are creators of content on social media, they often may be committed to a niche market and have a loyal following. Influencers are usually compensated by brands they deliver content either through monetary gain or other benefits such as products and services. Last year, in 2019, the influencer marketing industry was an $8 billion industry already with it predicted to rise to $15 billion by 2022. However, COVID-19 has already had significant impacts on ..read more

Influencer marketing is becoming an indispensable ingredient in the social media marketing (SMM) and most businesses are willing to spend top dollar on getting popular agents of influence to promote their products on social media networks. The evolution of social media since the data leak controversies that plagued the sector in 2018 and the growth of new generation social networks such as TikTok promise to make the social media industry even more relevant for digital marketers. Influencer marketing is expected to play a significant role in the development of new SMM strategies facilitating ..read more