How to Grow Your Influencer Community Through Data
Sensei Marketing » Influence Marketing
by Danny Brown
4y ago
As part of a bigger marketing strategy, an influencer community is one of the most effective brand marketing tools around, both for the B2B and B2C markets. From sharing updates by your business to growing brand advocates around your products and services, utilizing an influencer community can also help you gain valuable feedback from the people that matter most – your customers. However, to ensure the ongoing effectiveness of your community, you need to continuously grow it, and make sure you’re looking at the relevant data to manage the growth. Setting Success Goals for Your Influencer Commu ..read more
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How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI
Sensei Marketing » Influence Marketing
by Danny Brown
4y ago
When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?” It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what was being said before it became a problem, and the perception of their response to that conversation (positive or negative). This led to a booming market in social monitoring platforms. Companies sprung up with technologies that could monitor millions of conversations, send al ..read more
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How to Identify and Use Brand Influencers Effectively
Sensei Marketing » Influence Marketing
by Danny Brown
4y ago
The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. As the sophistication of the technology has grown, so has the methodology of identifying brand influencers. Or has it? Despite numerous pieces of content, talks, case studies, and more, the return on influence marketing remains low for many businesses and organizations. Why? Why are we still not seeing return seven years after my colleague Sam and I published what was described as “…the book that will change the way we do business fore ..read more
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Six Simple Steps to Measure the ROI of Influence Marketing
Sensei Marketing » Influence Marketing
by Danny Brown
4y ago
When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards and print editorials were the staple method of promotion, often complemented with radio spots or television ads. The main problem with these methods is that it was difficult to pinpoint which ones were working and driving foot traffic ..read more
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3 Ways to Use Influencers to Promote Your Business, Event & More
Sensei Marketing » Influence Marketing
by Danny Brown
4y ago
When Content4Demand and ON 24 published the results of their Demand Gen Report earlier this year, it shared some valuable insights into where influence marketing is headed. From a “nice to have” consumer platform that saw a spike in interest around 10 years ago, to the valuable (and increasingly used) business-to-business (B2B) one that it is today, influence marketing isn’t going anywhere. To validate the value of influence marketing for your business, consider some of these stats from the report: 46% of respondents trust the views of colleagues and peers, while 35% trust u ..read more
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How to Focus Your Influence Marketing Campaign on BUYING Customers
Sensei Marketing » Influence Marketing
by Charmaine Deogracias
4y ago
There are three key reasons why people buy products, services, and ideas: they need it, they think they need it, and they were told it’s a need. In all these, influence marketing can play an important role.  A purchase driven by an actual need is rational, functional and intentional. Rational because there’s a reason to have it. Functional because it serves a purpose and solves a problem. And intentional because it’s essential. Where influence marketing plays out is in the choice – why choose your brand over the others. The ability of a business to grow is relative to its capability to in ..read more
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5 Examples of Influence Marketing by SaaS Companies
Sensei Marketing » Influence Marketing
by Robert Clarke
4y ago
It’s no secret that influence marketing is growing in popularity. This year, 65 percent of marketers increased their influence marketing budgets, and 18 percent of those companies will spend in excess of $100,000 on influencers. While some cynical consumers might roll their eyes at the concept of influence marketing, it’s hard to argue with the results. Almost 90 percent of content marketers believe that the ROI they receive from influence marketing is comparable or better than other digital marketing mediums. Since influence marketing is such a force these days, it’s only ..read more
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How to Write An Introduction Email to an Influencer (Using Examples)
Sensei Marketing » Influence Marketing
by Charmaine Deogracias
5y ago
Reaching out to an influencer begins with an email. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Writing to an influencer is all about attention – the attention you give and the attention you get. If you can catch her attention, the more likely the return of attention. That’s what your outreach is supposed to do, hook her to read from beginning to end. But the goal is to make her catch your pitch. And how do you do that? Here are three tips when putting together that introduction email to an influencer.   It’s Not About You ..read more
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How to Measure REAL Influence Marketing ROI (and 4 Ways to Do It)
Sensei Marketing » Influence Marketing
by Danny Brown
5y ago
When it comes to influence marketing ROI, it’s really not that different from how you measure the success of any marketing campaign. You base the results on the goals and KPIs at the start of the campaign. Take me – I’m an old-timer. I come from a background of 25 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 20 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. But, as useful as the Four Ps have been in my own growth, times change a ..read more
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