This week, the FTC announced a major update that may impact your influencer marketing programs.  The FTC released a new disclosures guide for influencers. While the intent behind the FTC’s rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on how that direction should be interpreted, which could have major effects, especially for brands who participate in product gifting and affiliate programs.  Source: Business photo created by freepik – www.freepik.comor complete details, please read our blog post by our sister company, Carusele: Latest F ..read more

Back in April, Instagram began a test in which they hid the number of likes each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. This test expanded on Instagram in July and began rolling to Facebook in certain regions this September.  Based on the expansion, it now seems more likely than not that the platforms will permanently change to hidden like counts. Is it a big deal for brand ..read more