How 2 Boring Violinists Became Famous Instagram Influencers
Jeffbullas's Blog » Influencer Marketing
by Jeff Bullas
4M ago
Brett and Eddie play the violin. They have become Instagram influencers that make money from fiddling.  Playing a violin is not the traditional path to becoming an influencer. The harsh reality is that mastering a violin often plays second fiddle to the influencers in beauty, health, fitness, and fashion.  But Brett and Eddy (who are known as “Twoset Violin”) are shaking up the world of classical music, armed only with a musical instrument and a sense of humor.  They have nearly 1 million followers on Instagram, 4.24 million YouTube subscribers and 1.48 billion YouTube views.&n ..read more
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Can We Blame Social Media Influencers for the Rise of the $2M Luxury Handbag?
Jeffbullas's Blog » Influencer Marketing
by Jeff Bullas
5M ago
The world’s richest man makes handbags. Not ordinary bags. Just the ones that are worth more than a luxury car.  Bernard Arnault is currently worth an estimated $210 billion and built his fortune over the last 35 years building the luxury brand conglomerate LVMH; which includes Louis Vuitton, Christian Dior and Moët & Chandon champagne. Among his investments is a 20% stake in Hermes, a brand selling the most expensive handbag in the world, the Hermes Rose Gold Kelly bag, a bag that features 1,160 diamonds and sold for $2 Million.   What does the $2M Hermes handbag look like ..read more
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3 Ordinary People who Make over $1M a Year as Influencers
Jeffbullas's Blog » Influencer Marketing
by Jeff Bullas
5M ago
My first dream career as a 7-year-old was to become a pirate who found treasure and rescued beautiful maidens. But I soon learned that piracy had been outlawed as it was stealing.     Next on my list was to become a doctor… but that was soon shelved as I discovered I hated the sight of blood and needles.  It really didn’t cross my mind about becoming an influencer. A recent survey discovered that 1 in 4 Gen-Zers want to become an influencer. And using a bit of simple math, with nearly 70 million of that generation alive and distracted in the USA in 2023 (Gen Z is anyo ..read more
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Effective Strategies for Influencer Marketing Campaigns
Jeffbullas's Blog » Influencer Marketing
by Artie Word
5M ago
In recent years, influencer marketing has quickly become one of the most powerful and effective strategies for brands to connect with their target audience. With the rise of social media, influencers have gained traction as trusted sources of recommendations and reviews. In this article, we will explore the key components of influencer marketing, how to identify the right influencer for your brand, strategies for crafting a successful influencer marketing campaign, measuring its success, and navigating the challenges that may arise along the way. Understanding Influencer Marketing The rise of ..read more
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How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)
Jeffbullas's Blog » Influencer Marketing
by Lee Li Feng
2y ago
All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Influencer marketing can be critical for an effective social media marketing campaign, or more broadly, for any omnichannel marketing strategy you are implementing. Influencers dominate the day-to-day of every social media platform because they have built ..read more
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The 9 Most Inspiring Influencer Marketing Campaigns of All Time
Jeffbullas's Blog » Influencer Marketing
by Martin Luenendonk
3y ago
Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has established a strong personal brand and built a loyal online audience or following – to market a product, service, or brand to the influencer’s followers. Influencer marketing is a very effective form of marketing. According to the State of Influencer Marketing 2020 ..read more
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7 Powerful Ways to Use Twitter Influencers
Jeffbullas's Blog » Influencer Marketing
by Joe Sinkwitz
3y ago
Twitter has come a long way over the last 14 years. From the early days of random egg-shaped avatars screaming into the void over 140 characters about why one celebrity’s dress was better than the other to modern election cycles. The cynic might view Twitter as nothing more than megaphone-assisted political diatribes without an edit button. While this certainly exists to some extent, Twitter has grown to over 50 million accounts and as a top-five social media destination in the United States, maturity brings out additional use cases that brands should not ignore. One big step in this maturati ..read more
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How to Leverage YouTube Influencer Marketing to Increase Sales
Jeffbullas's Blog » Influencer Marketing
by Brian Mechem
3y ago
Video marketing helps you generate more high-quality traffic, increase brand visibility, and credibility. In fact, 84% of marketers reported that videos helped them increase the traffic to their websites. Naturally, marketers are trying to leverage the power of videos and the potential that video marketing carries. YouTube is an amazing platform to post and distribute high-quality content that can do wonders for your brand. The platform has more than 30 million daily active users and 1.9 billion monthly active users. 300 videos are uploaded to this platform every minute. So, you can imagine h ..read more
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How Influencers Are Generating ROI From Social Media During the Pandemic
Jeffbullas » Influencer Marketing
by Lyuthar Jacob
3y ago
Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large.  Considering the stay-at-home economy is a new reality, influencers have been forced to devise new and relatable content ideas that revolve around their homes and personal activities while keeping their followers engaged and entertained. Likewise, the viewership on Facebook Live and Instagram Live has doubled over the last few months.  Most influencers have understood the cu ..read more
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How to Use UGC Marketing to Grow Your Business
Jeffbullas » Influencer Marketing
by Jay Desai
4y ago
Traditional advertising has become worn out. Consumers today just aren’t responding to advertising that brands are putting out there. And it’s pretty obvious why. Let’s face it, traditional advertising exists because brands want it to exist. If you take a second to step back, you will realize that everything in traditional advertising is created because brands want to sell to you. The purpose of traditional advertising is sales. But, as I said, that just doesn’t work anymore because consumers are realizing this fact. So what can advertisers and marketers do to break from this rut? The importa ..read more
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