How you present your content on social media can have a big impact on organic reach.  All social media platforms have algorithms that control content distribution.  Algorithms favour content that has achieved engagement within a short time of being published.  Think of “engagement” (likes, comments, views, clicks) as votes for your content. Here are some pointers to consider every time you post: Do:   Think about the day and time of day to publish your post.   Your audience needs to be there, but they also need to have time to engage   Post eye-catching graphics ..read more

Consumers are seeking companies they can trust, making it more vital than ever for businesses to establish a favourable reputation with potential customers. And social media is the ideal channel for businesses to communicate with their customers and build brand loyalty. Read on to learn the top 5 ways your brand can begin to build trust through social media. Be Authentic, Be Human: Audiences want to know that their favourite companies are run by real people. They enjoy being able to communicate with them and seeing behind the scenes the synergy. Quick & Responsive Customer Communication ..read more

You want to start posting consistently and growing on social media but have no idea what to post or how to create the types of content that grabs attention. You get caught in this procrastination loop since your account is fairly small (i.e. your family and close friends are your only supporters right now). To get you started we have prepared a list of the Top 7 Social Media Post Ideas that can you get started for this week: Create a how-to or tutorial Celebrate “National Whatever Day!” Make a meme Give customers the spotlight Do a “This or That” poll Go behind the scenes Share ..read more

Here is Episode 3 of, “The Social Media Hotseat”, 15 minutes of candid social media advice for business people. In this episode Mommy Blogger, Jenny Reid takes the “hotseat”! Jenny wants to use Instagram to become a brand ambassador/influencer. Jenny asks, “My Instagram followers are growing, but how do I use the platform to make money by becoming a brand ambassador and Influencer?” In this 15 minute chat we also talk about Setting clear business goals Instagram channel positioning Identifying communicating core messages on Instgagram Monetizing an Instagram account. Th ..read more

Here is Episode 2 of, “The Social Media Hotseat”, 15 minutes of candid social media advice for business owers. This week in the “hotseat” is Tomas Conefrey from Conefrey’s CarePlus Pharmacy, a family run pharmacy in Dublin! Tomas wanted advice on …… “How do I create social media content to make my pharmacy stand out and attract more footfall” In this 15 minute chat I start off my gaining an understanding of how this pharmacy is different to other’s nearby. We uncovered a really strong USP (unique selling proposition) which Tomas can really use on his Facebook page. I offered Tomas ..read more

“The Social Media Hotseat”, is an agony aunt type show but all related to social media marketing issues where I offer 15 minutes of candid social media advice to business owners! Episode 1 First up in the “hotseat” is Ciara, a life coach from Ciara Henehan Coaching. Ciara had been running events and Facebook Ad Campaigns and was frustrated with the results. She decided to take the Hotseat to a ask advice on ….. “How to generate more sales through her Facebook page and how to get a better return from Facebook Ads.” During this live mentoring session, I Review Ciara’s Faceb ..read more