Image Credit: https://www.flickr.com/photos/ckgolfsolutions/21573577168For more than a century, Brewery Creek has been the sudsiest section of Vancouver. But amidst this hub of brew pubs and taprooms, Red Truck Beer Company hosts something unique: a concert series at … a truck stop.Actually, the parking lot of a truck stop. “At every location, we have a truck stop diner,” Brian Farnan, Red Truck’s Marketing and Community Development Director tells ToneDen. “It serves up ’50, ’60s classics: your side-of-the-highway-type establishment, running along with the truck theme.”Over the summer, that di ..read more

Poly&Co’s client list is a who’s who of cool. The NY-based marketing agency counts everyone you want to be shopping with as a client: Radically transparent clothier, Everlane. The green thumbs at The Sill. Swimwear sartorialist Flagpole. When it’s time to quaff: Vinfolio.Julia Carrasquel, a digital strategist at Poly & Co (short for Polyphonic & Co), works with several of these brands. Whether the client’s in e-commerce or media, each has a unique story, a unique message, a unique audience. This is what’s integral to Poly: they cultivate a personalized approach to growth.Personaliz ..read more

In Macon, Georgia, you’ll find an alligator swamp home to ten types of salamanders and the Big House, where the Allman Brothers spent their formative years, but for wildness, history, and entertainment, visit Hargray Capitol Theatre.“[Hargray] was one of the first movie theaters in the state of Georgia that had air conditioning,” Brandon Bish tells ToneDen. “A big fan underneath the building with a bunch of little canals would blow up air through the seats.”Bish is Director of Marketing at HGC — and a Macon native. He’s fluent in discussing charms of the former cinema (i.e., a screen woven wit ..read more

Wagner Noël Grows with ToneDenImage Credit: Steven Tippett Photography for Wagner Noël Performing Arts CenterAt night, the Wagner Noël Performing Arts Center looks like an iceberg in the desert. Situated between Odessa and Midland, Texas, surrounded by oil fields and pump jacks, on any given date Wagner Noël’s stage might be graced by a performance of Tosca, the Dancing with the Stars Tour, Paw Patrol — or Jerry Seinfeld.“We just had Jerry Seinfeld come for his fourth performance,” Ginny Van Doren, Marketing Manager of Wagner Noël tells ToneDen. “He keeps selling out because he brings it, and ..read more

Escaping the Maintenance Period“It’s stasis that kills you off in the end, not ambition,” Bono said. The U2 frontman wasn’t talking about event promotion, but his words are applicable in light of a trend we’ve noticed.Ticket sales follow a predictable arc. If you’re a promoter, you know it well.During the on-sale and close-out periods, sales are massive. In-between then? Not so much. This period after announcement and before the show is known as the “maintenance period” — and that’s when purchasing skids to a halt.There’s not even stasis. It’s less than stasis.Not pretty — but it’s probably no ..read more

Facebook’s new algorithm isn’t your enemy — but it does mean rethinking your marketing planIf you’re in marketing, maybe Q1's been a little … stressful. When Mark Zuckerberg announced that Facebook’s algorithm would be changing, marketers across the country collectively shuddered.Like it or not, though, the shudder was familiar. After all, we live in a world where the revolutions of mega-platforms reverberate like the tremors of an earthquake— whether that means Google sending businesses into a tailspin, or Facebook algorithm-ing Upworthy into near oblivion.The revamp will impact the News Feed ..read more

Whether your calendar is packed with shows or festivals, the marketing you do for your events plays a major role in how many tickets you sell. Filling those seats takes time, energy, and dollars — all precious commodities.Want this to be the year you start selling out shows without breaking a sweat? Yep, we want that for you, too. And we’re sure these three lessons will have you crushing your ticket sales like never before.Want to fast-track your event marketing?ToneDen’s automated advertising platform packages all of the tools and tricks you need to master every part of the event marketing li ..read more