In the ever-evolving landscape of digital marketing, the emergence of micro-influencers has marked a significant shift in how brands connect with their audiences. Unlike their macro counterparts, micro-influencers offer a more authentic, relatable touchpoint for consumers, making them invaluable assets for businesses of all sizes. If you’re an aspiring influencer, leveraging brand photography is no longer an option—it’s a necessity. Using personal brand photography will allow you to carve out your niche and establish trust and authority. Amy Vandermark, Owner at Amy Vandermarketing Are You a M ..read more

In the ever changing landscape of digital marketing, micro influencers have emerged as powerful conduits for brand messages, thanks to their highly engaged, niche audiences. These individuals, often characterized by their smaller, but more devoted follower bases, wield influence that can rival that of their more populous counterparts. Central to harnessing this influence effectively is the creation of a media kit—a tool that not only encapsulates the essence of the influencer’s personal brand but also serves as a pivotal touchpoint for potential collaborations with brands and businesses. A med ..read more

Social media is essential for small businesses to market and grow their brand online. By offering a direct line to your audience, social media is an ideal format to share your brand’s story, highlight your products and services, and connect live with your customers. Unfortunately, the challenges small businesses face on social media are as significant as the benefits. With all brands taking advantage of the benefits of social media, it’s really easy for your business’ message to get lost in the noise.  Good brand photography will help you stand out online. Social media is a visual medium ..read more

Sometimes, it becomes necessary to rebrand your company. As a brand photographer I’ve worked with people on many branding and rebranding projects. They can be a big undertaking, with photography as only one aspect of the updated brand. There’s a lot to consider when choosing to do a rebrand and lots to take into account to be sure you do it right. You may be doing so for one of several reasons. There are certainly times when you need to, such as: Replacing Outdated Branding — Trends change, and if your branding doesn’t keep up, you may start to lose customers to competitors. Company Restructu ..read more

With access to so many brands online, choosing a brand that you trust and represents your values is tough as a shopper. We all work hard for our money and want to spend it intentionally, with trustworthy companies that make high-quality products that match our lifestyles.  That’s where professional brand photography comes in. Authentic brand photography captures the essence of your brand by communicating your mission, vision and values to potential customers, while also piquing their interest in learning about your offerings.   Authentic brand photography also helps you build b ..read more

Did you know that brands that consistently publish visual content experience a 12% faster growth in website traffic? Whether it’s product photography, lifestyle imagery, or infographics, visual content captures attention, communicates your brand message quickly, and leaves a lasting impression on customers. Considering the remarkable return on investment (ROI) that visual content offers, visual content creation should be a top priority for all businesses. However, small and mid-sized companies are often constrained by limited time and resources, so they feel they are unable to capitalize on th ..read more

Every successful business owner has made missteps along the way and faced challenges they’ve had to overcome to reach their goals. If they tell you otherwise, they probably aren’t being truthful with themselves.  Owning a business is hard. The line between success and failure is thin, but the best business owners can reflect on what propelled them across the chasm of doom and onto the mountaintop of glory. This curation of things business owners wish they knew when starting their business will give you a sneak peek at what may be to come as you embark on your business ownership journey. B ..read more

In the ever-evolving world of marketing, staying ahead of the game is so important. Luckily, Artificial Intelligence (AI) is here to lend us a helping hand. Let’s dive into how AI can make your marketing efforts more productive and efficient. Remember, it should complement us and not replace us. A human touch is still very much needed in business. What Marketing Tasks Can AI Help with to Help a Business Owner Be More Productive? AI can be a game-changer for business owners looking to boost productivity in their marketing efforts. How can AI assist humans in marketing tasks? Here are tasks that ..read more

Brand photography is one of the single most impactful ways to connect with your audience. Photos taken with your brand in mind can be attention grabbing, can help establish comfort and familiarity and can be the thing that seals the deal in your customer’s purchasing journey. But to get all the benefits of brand photography you have to know how to use them. By now you know that brand photos are social media gold. But your collection of images can also be used for so much more. Using a cohesive collection of images for your profile pictures is a start. Adding them to your cover and banner photo ..read more

Agile imagery is product photography that is deliberately shot to do more than one thing. An agile image can act both as campaign ad imagery and product photos — and more! Agile images are becoming important for companies to use. In the ever-increasing push for more and more content, and with the need to be more and more active online (i.e. available for customers where the customers spend their time), it’s getting harder and harder to keep up with the demand for content. Using an agile imagery e-commerce photography strategy can save your company money essentially because you’ll be reducing t ..read more