Moulin Rouge invitations
Virginia Romo Illustration
by Virginia Romo
1M ago
As creatives we struggle most of the time between the work we aspire to and the work that comes naturally to us. On top of that we are torn between following a personal vision and meeting the client's expectations for each project. It's a delicate dance between the style you aspire to, your natural expression and external demands. Sometimes, fortunately, it all comes together, as it did for me in the case of this project: I threw myself into drawing what I felt like doing and what comes easily to me, and it happened to fit the client's needs. "Moulin Rouge", a theme full of charm and mystery ..read more
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Drunk Elephant: Drawing on record sleeves
Virginia Romo Illustration
by Virginia Romo
4M ago
Drunk Elephant recently launched a series of products at an event in Düsseldorf that brought together many influencers and carried the slogan "now glisten to this". What better way to visualise it than using shiny golden discs. And it was the record sleeves that served as a support for my drawings. Most of the guests were dressed in gold and it was a real joy to capture their clothes in watercolour. At the end, each guest put a gold disc, part of their gift for the evening, in the sleeve with their drawing. The sight of all those drawings, one after the other, on the gold-illuminated shelves ..read more
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Drawing live at the launch of MYSLF
Virginia Romo Illustration
by Virginia Romo
7M ago
Last week YSL Germany organised a fantastic event in Berlin to present their new men's perfume MYSLF (what a cool name, by the way). And once again I had to pinch myself as I was chosen as the sketch artist to liven up the evening. So many handsome guys in one night! It was, as always, non-stop drawing until midnight, but I was very happy to be part of the team on such a special occasion. The location was wonderful, an old industrial building, in the purest Berlin style, with its brick walls and metal roof structure. It had been decorated to reflect the qualities of the perfume: masculine an ..read more
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BREUNINGER x BENTLEY: Live Sketching
Virginia Romo Illustration
by Virginia Romo
8M ago
This year I see more and more car brands choosing custom illustrations drawn during the event as a way to entertain and give something special and unique to their guests. The last one I had the chance to work on was a cooperation between Breuninger and Bentley. With the surprise that the other brand taking part in the event was La Prairie, which brought back memories of one of my favourite events. An evening surrounded by lilac flowers and showcases of exquisite objects. And of course, spectacular cars. Unfortunately I didn't have much chance to admire them, as they were covered when I starte ..read more
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Personalising merch for BOSS
Virginia Romo Illustration
by Virginia Romo
9M ago
Last week I was at the Village Outlet in Wertheim. The BOSS brand was offering its customers a special shopping event, with exclusive offers, DJ, drinks and a goodie bag that included two pieces of merchandising that I was responsible for customising. The star product were the raffia beach bags with the BOSS logo on them, to which I gave a personal touch, making each of them a unique piece, using fashion drawings that I painted on the spot. I used photos from the brand's latest collections as a reference. And as material various special products for painting on textile. There were also dark ..read more
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Live Sketching in Hamburg for La Prairie
Virginia Romo Illustration
by Virginia Romo
10M ago
It often happens that until I arrive at an event I don't quite know what to expect: is it only for invited guests, will I be in the middle of a shop during normal trade, or will it be a party where my table is next to the DJ's speakers. This time I knew that the marketing event where I would draw live would take place in the Alsterhaus department store in Hamburg, that the client was La Prairie and that it would be nice if I was dressed in white. I thought we would be next to the La Prairie counter, in the middle of the cosmetics department. What a wonderful surprise to walk into the rooms th ..read more
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Editorial illustrations for the TABA
Virginia Romo Illustration
by Virginia Romo
1y ago
I was commissioned by the German magazine Tina to create the key visual for their Ageless Beauty Award 2022 (also known as TABA), which was presented last week. The brief was to create a background, main drawing and a series of vignettes inspired by self-care and self-love. Under the slogan "I am loved, I am strong, I am enough". This commission came while I was in Fuerteventura: hibiscus, light and warm colours in watercolours were what came to mind as elements that evoke treating oneself with love, compassion and assertiveness. You can see the result and part of the process in the gallery b ..read more
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Drawing at the launch of PARADOXE by PRADA
Virginia Romo Illustration
by Virginia Romo
1y ago
There are moments in my work when I almost have to pinch myself when I realise that yes, I really am there, being part of that project or collaborating in that event. This was the case recently during the launch of PARADOXE, the new PRADA perfume, where I was commissioned to draw the guests as quick fashion sketches. The venue of this event was spectacular and perfectly matched PRADA's identity. The truth is that when I received the address where the event was going to take place I asked myself "Raketenstation? A missile station? I didn't know this fabulous place. If you don't know it, look fo ..read more
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Sunset colours on Ritzenhoff glasses
Virginia Romo Illustration
by Virginia Romo
1y ago
There are sunsets that we all remember: a terrace, the leaves of the trees dancing to the rhythm of the breeze, friends sitting at our table, distant laughter, the chirping of birds at the end of the day, life passing peacefully by and us feeling it under a sky of fire. On the table: cocktails that seal the moment and help us tune in to everything around us. This kind of moment is what I had in mind when I painted the motifs for my two latest designs for the Aperizzo collection by Ritzenhoff. One with palm leaves and one with silhouettes. The printing process on the glass is differen ..read more
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Christmas banners for L'Oréal
Virginia Romo Illustration
by Virginia Romo
1y ago
These images and some more are part of the project I created a few months ago for L’Oréal's Christmas advertising campaign in Germany. My task consisted of drawing the numerous products of various brands of the L’Oréal group that came to my studio and complementing them with other elements such as watercolour backgrounds, snow stars, ribbons... The agency used them to create graphics that were used by Douglas in its website banners, newsletter and other forms of digital content. If you also need bespoke illustrations for your project, your merchandising or your product, please don’t hesitate ..read more
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