2023 was a big year for Ucraft.  No, that’s an understatement. 2023 was the biggest year since perhaps the founding of Ucraft. And here are all the reasons why.     The Breakthrough of the Year Finally, after years of hard work and consistent innovation, we have launched our game-changing new eCommerce SaaS solution. Featuring a range of powerful eCommerce, design, content, and web management tools, Ucraft Next is already helping entrepreneurs and innovators across the world to create amazing web experiences, level up their online ventures, and reach their business goals. &nbs ..read more

Are you looking to get more people to visit your website? Wondering what makes them click? You might have heard about SEO and ads, but the real game-changer here is keywords. Keep reading to find out how to pick the right target keywords to increase your site traffic and make search engines work in your favor—all without breaking the bank.   Now, let's figure out how you can higher up in search results and source qualified leads!  First of all, what is a keyword? So, what exactly are keywords? The meaning of keywords is essentially the words or phrases people type into search engi ..read more

The intelligent eCommerce solution Ucraft Next has achieved a significant milestone by becoming the first company in Armenia to partner with the Fiverr Certified program. Ucraft Next’s participation helps further their interest in serving global customers through methods that reduce the friction of finding professionals that fit a wide variety of industries and interests.    Ucraft Next joins industry giants like Amazon, Stripe, WooCommerce, Podia, Leadpages, and monday.com in launching co-branded talent marketplaces for services like building templates and websites with the service ..read more

It's that time of year again. The weather is getting cold, the seasonal decorations are going up, and retailers everywhere are getting ready for the four days after Thanksgiving. That's right, Black Friday and Cyber Monday are just around the corner, and if you're not getting your website ready for it, you're missing out on the biggest shopping day of the year.     What are Black Friday and Cyber Monday The period between November and January is the highest sales period of the year. Kicking off with Black Friday on the day after Thanksgiving, sales historically remain high through t ..read more

The Jump Dev Conference 2023 has officially wrapped up, but the impressions it left on the local tech community are far from fading away. With a lineup of 9 exceptional speakers, a full-day agenda packed with discussions of the trendiest topics, 300 participants and endless networking opportunities, Jump 2023 was definitely an event to remember.   But before we get into all the reasons why the conference turned out to be a smashing success, let’s have a look at the reasons why Jump exists - its mission, vision and backstory.   Initiated and organized by Ucraft, an industry leader in ..read more

You’ve covered all the basics. Your eCommerce store is mobile-optimized, the user experience is seamless, shipping costs are brought down to the minimum, you’ve got plenty of payment options, customer data is collected and put to good use, you’ve made sure there’s sufficient demand for your products, your marketing strategy is in place and you’ve read every “Common eCommerce Mistakes” article in existence. In short, you seem to be doing everything right, and yet, your store isn’t doing all that great.   Well, here are 6 reasons why that could be happening.     1. You don’t use r ..read more

Hey there, my dear readers! Are you ready to create a newsletter that will blow your subscribers' socks off? Look no further, as we have some amazing ideas to make your monthly newsletter stand out from the rest.   Let’s get started and go through the best practices for creating a monthly newsletter, as well as valuable tips to make it a fan favorite!     What Monthly Newsletter Helps You Achieve?   Despite hundreds of emails users receive nowadays, newsletters are still effective. Monthly newsletters can be different - just like the businesses that send them. They can incl ..read more

Logos. Why do some of them stick and others don't? Also, how do you go about them knowing they can make or break a brand's image? And most importantly, how do you make your brand's face both modern yet timeless? These are the questions that every graphic designer thinks of at some point in their creative endeavors.   Like with any other creative process, we know that sometimes you feel like it's a losing game. This is why we decided to sit and talk with Tom, Director Strategist from Studio Dumbar and Karen, Art Director from formascope to hear their takes. From discussing timeless trends ..read more

Many companies use social media as part of their eCommerce efforts. This makes a lot of sense, as these channels are a great way of distributing content about products, including pictures, ratings, and reviews. In fact, did you know that, on average, eCommerce stores with a social media presence make over 30% more revenue than those without one?   In this article, we will cover everything you need to know about the role of social media in eCommerce and why it can play such a strategic part in driving sales. We'll also go through the leading platforms you can use for your marketing and how ..read more

Measuring user engagement can be a crucial component to unlocking your B2B website's potential. These data points, which calculate how your users interact with your products, can help you identify positive and negative behaviors and grow your company. But how do you use them, exactly? In this article, we will explain what user engagement metrics are and how they can help you reach exponential growth. We will also tell you how to use them to ensure you're steering the wheel in the right direction and add a few examples to make things even more straightforward. So, let's get started!   &nb ..read more