Strategic Planning Through An Anti-Racism Lens
NeonCRM
by Heidi Massey
2y ago
Nonprofits need the best and that’s why we turn to Neon One’s ecosystem of partners for expert advice. Today we’re hearing from Heidi Massey, whose specialty is strategic planning through an anti-oppression lens. Nonprofit organizations do some of the most important work in our communities. But because nonprofits, like the rest of society, are built on racist systems, they are sometimes causing harm instead of doing good. Organizations are finally beginning to do the work of becoming anti-racist and anti-oppressive. However, trying to remove the oppressive structures and systems is like trying ..read more
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How to Win a Grassroots Policy Campaign and Energize Your Online Community
NeonCRM
by Kory Payne
2y ago
As part of our launch of Neon One, we’re proud to announce our next official Neon Certified Partner – Ujoin.co. This powerful advocacy system is very easy to use, very effective, and very affordable. Today we’re hearing from Kory Payne from Ujoin on how you can grow your list, energize you audience, get you policy wins, and get keen data insights. Nonprofits are Allowed to Lobby & Advocate First off – we should get clear about one myth in the nonprofit sector: Almost all 501(c)(3) nonprofits are, in fact, allowed to lobby. In fact, we’ve put together a guide on nonprofit lobbying rules. Ge ..read more
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Everything You Know About Generational Giving is Wrong
NeonCRM
by Tim Sarrantonio
2y ago
We’ve all heard the same generational giving narrative before — Boomers give the most and Millennials are not worth much effort to cultivate. Yet, just like how we’ve been told that Millennials are responsible for killing off Blockbuster video and the napkin industry, the true story is much more complex. In a session I presented at the AFP New Orleans chapter annual conference, I used data to unpack the realities of generational giving. This recap will cover the ways nonprofits can structure retention and acquisition campaigns to excite donors of all ages, regardless of their thoughts on avoca ..read more
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Establishing a Data-Driven Culture at Your Nonprofit
NeonCRM
by Michael J. Buckley, CFRE
2y ago
Changing or establishing a culture at an organization can be a herculean task. More often than not, the culture of your organization was established well before you came on board. For many professional fundraisers, especially at smaller nonprofits, the idea of a shift in focus or priority can be daunting and the ability to make that change may be out of your control. So, when nonprofit leaders think about establishing a culture within your organization where data is respected, embraced, and acted upon, it can seem like a daunting task. Establishing Culture at Your Nonprofit The culture at you ..read more
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Nonprofit CRM Customization: What You Need to Know
NeonCRM
by Michael Evert
2y ago
If you’ve used a nonprofit CRM (or any type of database) before, you understand how frustrating it is when you can’t get the system to work the way you want it to. Even when you’re presented with customization features, they may only take you so far — especially when you’re rushing through your day-to-day tasks. We’ve all been there: working up to the last minute to get a campaign out, and you realize the data point you need to send out that appeal is actually in a rogue spreadsheet. Instead of creating a custom field and importing that data into your database, you just do some manual work in ..read more
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5 Ways to Enhance a Donor’s Personal Journey with Video
NeonCRM
by Adam Wilbur
2y ago
As part of our launch of Neon One, we’re proud to announce our next official Neon Certified Partner – CauseVid. This video stewardship platform, built specifically for nonprofits, delights donors through video personalization. Today we hear from CauseVid’s Adam Wilbur about how to engage donors with video. Video is taking over the internet. Why? Because it’s an extremely effective way to communicate. Consider: Including video in an email increases click-through rate by 200-300% 54% of people want to see videos from brands they support The average person retains 95% of what they watc ..read more
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How to Build a Strong Fund Development Committee
NeonCRM
by Robin L. Cabral
2y ago
This post was written and originally published by Neon One partner consultant Robin L. Cabral of Development Consulting Solutions, and is reposted here with her permission. BUILDING AN INFLUENTIAL COMMITTEE The “warm body” approach to selecting nonprofit committee members, always fails the diversity and strength test. Far too often, organizations will accept those interested persons without first determining who and what they need to best serve the purpose and expectations of their given committee membership. To build an influential committee, you must be strategic in who you select based ..read more
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Smart Donor Segmentation Strategies to Increase Fundraising Results
NeonCRM
by Jeff Gordy
2y ago
When it comes to fundraising appeals, WHAT you say to your donors matters a lot. But WHO you say it to might matter even more. Donor segmentation is a smarter way to create personalized messages and asks for your donors, helping you raise more. And it really works! According to CampaignMonitor, email marketing campaigns that leverage CRM data to segment prospects and personalize messaging have seen a 760% increase in revenue. This post will cover how you can see better results with donor segmentation — plus a few straightforward strategies to get you started. What is Donor Segmentation? Donor ..read more
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5 Ways Workflows Can Automate Your Year-End Fundraising Campaign
NeonCRM
by Katie Sharp
2y ago
Year-end fundraising season can be stressful. You’re rushing to get things out, wrapped up in time-consuming details, while trying to also focus on the day-to-day of your organization’s service delivery. Workflows are an easy way to automate some of those year-end processes. NeonCRM’s Workflows feature allows you to create an automated sequence of events, so you can efficiently maintain data, engage donors, and streamline your own internal processes with just a few clicks of a button. This means you and your staff can focus more time on the good work your organization is doing, while cont ..read more
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Our 10 Favorite Zapier App Integrations for Neon Users
NeonCRM
by Ronnie Gomez
2y ago
NeonCRM is officially out of Zapier’s beta testing program! Now all of our clients can enjoy 1,000+ app integration options using this powerful automation tool. With Zapier, you can set up workflows (known as ‘Zaps’) that link your favorite apps to Neon. The best part is, there’s no coding required. These workflows can be set up in minutes, saving you and your team hours of time spent on tedious manual tasks like data entry and operational processes. Get ready to make your life a whole lot easier with our top 10 favorite app automations: Add new Google Form responses to NeonCRM as individual a ..read more
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