NAMZA II
F A S H I O N & I
by Aien Jamir
4y ago
……. Continuation series NAMZA Promoting ‘cultural curiosity and a sense of discovery’, Namza Couture seeks to keep traditional Ladakhi silhouettes alive by redoing them in modern, wearable ways. Logor: A colourful shawl worn for warmth and protection on the back. A bright design on the outside and fur on inside to keep the wearer warm. This series was shot in and around Stok Palace, Ladakh. | DESIGNER: Namza Couture || ACCESSORIES: Ladakh Art Palace | xx AJ ..read more
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FEATURED: Cosmopolitan India, October 2019
F A S H I O N & I
by Aien Jamir
4y ago
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FEATURED: Grazia India, September 2019
F A S H I O N & I
by Aien Jamir
4y ago
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FEATURED: GQ India, June 2019
F A S H I O N & I
by Aien Jamir
4y ago
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FEATURED: FHM India, December 2018
F A S H I O N & I
by Aien Jamir
4y ago
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Past, Present Makes Future
F A S H I O N & I
by Aien Jamir
4y ago
Time and time again, The past has always  been a point of reference for art. I think nostalgia has a huge impact on the human psyche. The sentiments of longing for a period when things were easier, one was happier, things were simpler (usually relating to a point of time in their childhood). There is no denying that nostalgia is great marketing tool and the fashion industry has been notorious to look back to past decades for inspiration and relevance providing an influx of trends and garments that provide nostalgia for its consumers. Like with the recent throwback to the 90s in fashion trends ..read more
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NAMZA
F A S H I O N & I
by Aien Jamir
4y ago
Promoting ‘cultural curiosity and a sense of discovery’, Namza Couture seeks to keep traditional Ladakhi silhouettes alive by redoing them in modern, wearable ways. Photographed admist the raw, unforgiving beauty of the Ladakhi landscape–zigzag, rocky mountains, a sky that seems to go on forever, reflective glacial lakes and cold deserts–this soft, dreamy collection comes into its own. Inspired by magical, winding journeys via the silk route, the line brings together flowing silhouettes, intricate brocade work, traditional knits and earth tones through a layered approach. Coarse knit robes wit ..read more
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Cookie Cutter
F A S H I O N & I
by Aien Jamir
5y ago
How does one keep up with the ever changing demand for new “revolutionary” ideas of what’s “in” which are usually riddled with capitalistic agendas? Maybe one doesn’t have to.  An age-old question, can fashion trends be practical?  To name a few fashion fads from the past decade. Normcore, a term coined by K Hole a trend casting group whose whole aesthetic derives from the word “normal”,  dressing sans splendor. You might think it’s a walk in the park (literally how you’re supposed to dress) but it’s more specific than that. Looks comprising of sombre sweatshirts paired chinos and dad running ..read more
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TV Gold : GUCCI SS19
F A S H I O N & I
by Aien Jamir
5y ago
The silver screen has always been a sartorialist; It’s love for using for using fashion as a powerful tool to invoke emotions and creativity (as an individual does) is evident throughout history. Fashion Plays a major role in creating perception of characters and identity. There’s no denying how much viewers love a “fashion moment” in film and television; the girl next door walking down the stairs after her makeover for prom night, the countless cuts of changing rooms curtains being pushed aside to reveal a new outfit for the nerdy guy trying to impress the girl. The bride finally finding her ..read more
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