Lead nurture campaigns are built to, you got it, nurture your leads. But what does that actually mean? Well once you’ve put together some gated content and you’ve managed to collect some email addresses from people who are interested in your content, you need to do two things with these new contacts:  Determine which ones […] The post Easy Steps to Effective Lead Nurture Implementation appeared first on Genroe ..read more

One of the most common causes for confusion for my clients, when trying to convert leads into sales, is figuring out how TOFU, MOFU and BOFU content should differ within the inbound marketing scheme of things. Out of the three, BOFU is by far the hardest content to create well, it is also, arguably, the […] The post BOTF Content to Convert Leads into Sales appeared first on Genroe ..read more

No business can afford to ignore social media as part of its marketing mix. But, unless you are a global multinational, it is also impossible to effectively manage all of the social media networks that are on offer. To be most effective, organisations should look to be active in two or, at most, three networks. […] The post Social Media Statistics for Australia (2019) appeared first on Genroe ..read more

Inbound marketing may appear to be one of the latest trends, but it’s been working for marketing professionals for over a decade now. It just has a new name. It’s the idea that you should build a relationship with your customers by helping them and educating them on their problem and the solutions before you […] The post How to Convert to Inbound Marketing appeared first on Genroe ..read more

What is the aim of your homepage? Conversion and education are key points to optimise your homepage in B2B marketing. But you need to be realistic and think about why people may visit it. The most likely reason is to gain a better understanding of what your business is about. So, make your business, and […] The post Easy Steps to Optimise your Homepage for Lead Conversion appeared first on Genroe ..read more

Some people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong. Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. But let’s […] The post How Social Media Platforms for B2B Marketing Actually Work appeared first on Genroe ..read more

There are plenty of bad customer satisfaction surveys and plenty more bad customer satisfaction survey questions but today were looking at the worst mistakes we see made when writing survey questions. They aren’t just bad for the respondents, they’re also bad for the asking organisation because they data they collect is wrong and/or misleading. Something […] The post Are These the Worst (Real) Customer Survey Questions You’ve Seen? appeared first on Genroe ..read more

B2B tech SEO is no easy subject. It’s more specific and therefore, a little trickier than your typical to B2B Search Engine Optimisation . So understanding the finer details of how your business and your buyer’s persona work together can make the difference between success and failure. So let’s get specific. We’re here to talk […] The post Step-by-Step B2B Tech SEO that Captures your Audience appeared first on Genroe ..read more

It’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads. Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing […] The post The Best B2B Marketing Blogs to Follow appeared first on Genroe ..read more

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