The revised Therapeutic Goods Advertising Code came into effect on 1 January 2019. It governs what you may say, what you must say and whom you’re allowed to target in advertising. If you’re in weight loss, pharmacy or children’s health areas, then contact us to audit your packaging and advertising urgently, because there are penalties. Is my product therapeutic? Therapeutic goods advertising information The post New non-prescription therapeutic goods advertising code appeared first on Creative Passion ..read more

How many problems can you see with this one packaging snapshot (don’t get me started on the remainder of the box)? Before you scroll down to see other people’s suggestions… see how many things you’d change. The post Poor packaging appeared first on Creative Passion ..read more

Need to incorporate GS1 barcodes on your packaging? Here are answers to frequently asked questions about point-of-sale barcodes. The importance of barcode standards If you misprint barcodes or don’t follow barcode standards accurately, retailers can reject your product/s, which will force costly reprinting, repackaging and resupply. So make sure you know and comply with standards. Do I need a barcode on my packaging? If your product/s are being sold by major retailers in Australia, then there’s no doubt you need barcodes on your products for inventory and (point-of-sale) price scanning. What b ..read more

New systems, methods and products are being developed by packaging companies, which make packs safer, more environmentally friendly, stronger, more hygienic and more cost-effective (amongst other things). When choosing rigid & flexible films (or any packaging for that matter), make sure you fully investigate the options available to you… because there are constant innovations in this field. A common problem with refrigerated items (particularly meats, fresh produce and pre-prepared foods), is that the film or poly bags can fog. A recent innovation is anti-fog film. Above is an example of t ..read more

Here in Australia, the most common barcode type used by retailers is GS1 (which was previously called EAN-13). There is no truth to the wives tale, that barcode numbers in Australia include the country of origin. When a manufacturer buys barcode numbers, they typically buy 1000 at a time. And when this happens, the first nine digits are the registrar and company number, the following three digits are the item reference, and the last digit is a check digit. There are no country of origin digits in Australian GS1 barcodes. Country of origin But it is law here in Australia, that the country of or ..read more

Here in Australia, the most common barcode type used by retailers is GS1 (which was previously called EAN-13). There is no truth to the wives tale, that barcode numbers in Australia include the country of origin. Here’s the explanation provided by GS1 (the official barcode registrar in Australia). When a manufacturer buys barcode numbers, they typically buy 1000 at a time. And when this happens, the first nine digits are the registrar and company number, the following three digits are the item reference, and the last digit is a check digit. There are no country of origin digits in Australian G ..read more

Packaging needs to visually represent your brand professionally and consistently… and it needs to appeal to your target market too. But something which is just as important are the practical aspects of packaging design. There are numerous things which need to be considered by pack designers… and the following is just a small taste: Is the overall packaging and its features (like handles) the right size? Is the pack size easy for staff and consumers to handle? Does the packaging store well, travel well and does it properly protect the product/s inside? Are the barcodes properly positioned and ..read more

The revised Therapeutic Goods Advertising Code came into effect on 1 January 2019. It governs what you may say, what you must say and whom you’re allowed to target in advertising. If you’re in weight loss, pharmacy or children’s health areas, then contact us to audit your packaging and advertising urgently, because there are penalties. Is my product therapeutic? Therapeutic goods advertising information The post New non-prescription therapeutic goods advertising code appeared first on Creative Passion ..read more

How many problems can you see with this one packaging snapshot (don’t get me started on the remainder of the box)? Before you scroll down to see other people’s suggestions… see how many things you’d change. The post Poor packaging appeared first on Creative Passion ..read more

Need to incorporate GS1 barcodes on your packaging? Here are answers to frequently asked questions about point-of-sale barcodes. The importance of barcode standards If you misprint barcodes or don’t follow barcode standards accurately, retailers can reject your product/s, which will force costly reprinting, repackaging and resupply. So make sure you know and comply with standards. Do I need a barcode on my packaging? If your product/s are being sold by major retailers in Australia, then there’s no doubt you need barcodes on your products for inventory and (point-of-sale) price scanning. What b ..read more