Introduction The packaging design of grocery products is constantly evolving to meet the changing needs and preferences of consumers. As we begin the year 2024, it is important to take a look at the top trends that will shape the packaging design of grocery products. In this article, we will discuss the top ten trends in 2024 for grocery product packaging design, along with an example of each trend. 1. Sustainable Packaging As consumers become more environmentally conscious, there is a growing demand for sustainable packaging. In 2024, we can expect to see an increase in the use of biodegr ..read more

Effective packaging isn’t just a pretty face for your brand. It’s a potential game-changer in driving sales. Packaging sends a message to your customers about who you are and what your products can deliver.  ..read more

When discussing innovation, it’s likely the conversation will turn to technology, which has revolutionized and disrupted every industry, including the food industry. But the real innovation is currently occurring in packaging design. Let's take a look at the latest in packaging innovations and how these techniques and technologies are changing the food industry — for the better ..read more

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How large should this burger be in order to fit into the bun? How much salad will someone regularly eat in one sitting? Portion control has been used for a long time in fast food situations. Making food items uniform helps workers prepare the items and helps customers know what to expect when they grab takeout.  ..read more

Today’s consumers are seeking transparency and authenticity. A growing trend toward visibility in packaging design satisfies their need to understand the products that they buy. Clear, minimalist designs allow consumers to view the product before they buy it, fostering trust in the quality of the product. Sustainable clear materials also connect to consumers’ ecological beliefs.  ..read more

Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being challenged to move quickly to ensure that their brands’ packaging meets consumer expectations of sustainability.  ..read more

Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with different design strategies. Consumers might be drawn to package colors, imagery, and messages. Through innovative packaging design that emphasizes key ingredients, your company can stand out on the shelves.   ..read more

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Product packaging has a huge impact on consumer decisions. Over 70 percent of decisions that consumers make occur in the store, and packaging is the first thing that consumers see when they look at your product. If easy-to-open packaging is one of their priorities and your consumer packaging matches their needs, your product could be the one they pick. Easy-to-open packaging design is not just about how consumers open packages. There are many elements of packaging design to consider, and there are many demographics who require such packaging, some of whom have different needs. Let’s explore ..read more