Practical Jobs-to-be-Done
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A blog for those interested in eliminating the lack of precision and the complexity of problem-solving for innovation, growth strategy, and customer experience using the lens of Customer Jobs Theory.
Practical Jobs-to-be-Done
2w ago
Hi everyone,
I am trying to collect some data to help me prioritize the extensive industry-related JTBD research that I’m doing for my JTBD Pyramid. The goal is to help all of us bypass expensive consulting projects and get to directional strategic answers faster and more cheaply. Much more cheaply. To do this, I need to focus and accelerate.
TakeSurvey
This survey will take you about 5 minutes max and it will benefit all of us. You will be on the list for early access to the results of the survey, the results of the ultimate research, and in the shorter term you’ll receive an email for a 40 ..read more
Practical Jobs-to-be-Done
1M ago
Before I begin, a lot of research professionals have taken the AI prompts from my Masterclass to help them pre-build product and service innovation, customer experience, and messaging research catalogs.
I’ve stripped out the fluff and and created a bundle of just the prompts to provide an even faster and cheaper version. Still explained, but no videos.
Your professional competitors are using these to gain an advantage. I hope you’ll consider giving them a shot, or sharing them with a friend who might benefit. Here’s a link to the new bundle called The Complete Guide to JTBD + Artificial Intel ..read more
Practical Jobs-to-be-Done
1M ago
Quite a few people are beginning to realize that Jobs-to-be-Done has application beyond product innovation. There is an entire consumption chain of potential jobs that relate directly to your customers' experience with your brand. In fact, most businesses are focused intently on this.
So, I thought I would create a done-for-you catalog of Universal Consumption Jobs (aka Customer Journeys). I used my own toolset to do this quickly, and inexpensively. Here's what it includes...
A complete Job Map for each journey.
A complete set of 20 Success Metrics for each journey step&n ..read more
Practical Jobs-to-be-Done
2M ago
When you're entering into a Jobs-to-be-Done research project and your key questions are:
What Job are the Job Executors trying to get done?
What steps must they accomplish to achieve success? …and…
How do they measure success at each step?
Wow. You're about to waste ? ??? ?? ?????.
All of those things above can be done in about an hour - custom.
If want to know how I do it (in about an hour), check this out. It will explain more…
JTBD Masterclass
You can do it too. It's ??????. It's ??????. It's done more ???????, and it gets the job done ?????????? ??????????? than what your #innovati ..read more
Practical Jobs-to-be-Done
2M ago
I hope you enjoy this multi-media format (I call it blog-casting). I want you to hear me tell you my thoughts directly but I also want you to have access to the slideware - and I wanted to memorialize it on my blog, as opposed to LinkedIn. Consider this me putting my stake in ground with regard to innovation, and exactly how it’s supposed to work going forward.
And it should work the same for the firms who are pushing these concepts on you and your business.
I’ll let you all figure out what you prefer: the same old time-consuming and expensive consulting theater that is performed by people w ..read more
Practical Jobs-to-be-Done
2M ago
The following is not an analysis. It's also not a set of pain points. It's also not a perfect representation of Jobs-to-be-Done. I've taken the AI prompts I developed for JTBD (which you can acquire) and applied them to what traditionally passes as a sophisticated journey map with 8 enlightening phases. You've probably seen this before.
What you haven't seen is how this simplistic model of a conflated set of journeys (there are actually 15 possible universal journeys - I've updated from 14 - depending up the product) can be improved by simply using JTBD principles in framing a problem-space fo ..read more
Practical Jobs-to-be-Done
2M ago
When I began my journey down the Jobs-to-be-Done rabbit hole 15 years ago there was an interesting matrix that depicted the growth pathways available for innovators to consider. I found it super-useful as a means for thinking about where to focus my attention. Here’s what it looked like…
Adapted from Strategyn
While it’s still just a table or matrix, it was less theoretical and more actionable than where we ended up.
Credit: Strategyn
Personally, I don’t see why one would be discarded for another. My guess is that corporate stakeholders didn’t have the appetite for imagery that isn’t base ..read more
Practical Jobs-to-be-Done
3M ago
This is a quick email to wish you all the best this holiday season. Like you, I’ll be winding down for a week or so. But, I do want to remind you of a special deal on Eliminating Jobs to be Done Interviews with AI. Until the end of the year, there is a 25% discount on the new price. That means you can get it for $300!
It includes all of the prompts, and more, that you need to accelerate your qualitative Jobs to be Done research and elevate yourself to #JTBD expert status.
Practical Jobs-to-be-Done is a reader-supported publication. To receive new posts and support my work, consider becomin ..read more
Practical Jobs-to-be-Done
3M ago
Let me start off by saying…
“There is no perfect customer need statement, no matter how many times someone says there is.”
Okay, let’s move on.
Let’s instead talk about what a good customer success statement is. Good as in good enough. What characteristics should a good customer need statement have? Perhaps, one that all involved parties clearly understand and interpret the same way. Here are a few more thoughts:
It should not fatigue a survey respondent
It should be interpreted by everyone the same way (common language makes that much more likely)
It should not make your check writer ..read more
Practical Jobs-to-be-Done
3M ago
Well, a ton of you were interested enough to invest in my JTBD Masterclass last month.
Thank you!
For those of you who didn’t, I realize it's not a trivial investment. But here's what they got, though. They got a set of comprehensive and well-tested AI prompts that create the most complete, unbiased and precise Jobs to be Done frameworks (based on - and builds on - the Outcome-Driven Innovation model) you can imagine:
Discovering the Jobs a Solution Supports
Discovering the Core Jobs of an Industry
Narrow and Broaden the Scope of a Job
Discovering the End User for a Job
Discover the ..read more