It is obvious that the Internet of Things (IoT) stands ready to transform various aspects of our daily routines. While this innovation has endless different applications, some that stand out in the market are smart home automation and health-tracking wearables. Anyway, the point is that the transition from concept to market for an innovative IoT ..read more

According to Forrester Research, in 2023, for the second year in a row, the quality of customer experience among U.S. brands declined. In addition, the Average American Customer Satisfaction Index (ACSI) was 77 (a C+ grade) in 2023 and has been hovering in the mid-70s for years. What’s the missing link? How is it that ..read more

Some of your Customers are idiots. Hey, full disclosure, that includes me. In fact, in some circles, I’m known as the “LCD,” or least-common denominator.  As the joke goes, Z is the dimmest bulb in the group, and as such, if I get something, everybody should be able to understand it. Self-deprecation aside, the much-more-straight-faced point ..read more

The Hall of Fame catcher Yogi Berra is known for his many “Yogisms.” The one we are most familiar with is, “It ain’t over til it’s over.”  He is also known for saying, “It’s déjà vu all over again.” Based on the conversations I have been having with sales experts, CEOs and CROs over the ..read more

Forget business as usual. In 2024, businesses face shifting customer expectations, evolving technology, and global economic uncertainties. In this challenging environment, prioritizing customer success (CS) isn’t an option; it’s a lifeline. Customer-focused companies grow 2.5 times faster than companies not prioritizing CS. To stay competitive, enterprises must empower CS teams to ditch the status quo ..read more

Between the death of the third party cookie and the birth of AI, the face of the internet is getting a major makeover. To keep your business thriving, you’ll need to make some major changes to your marketing strategy. For one, a completely overhauled SERP could mean the end of SEO as we know it ..read more

Consumer trust has become the modern-day holy grail for brands and retailers in the era of endless online shopping choices. If a product listing doesn’t inspire confidence, shoppers can abandon a potential purchase with a single click. But an eye-opening new report from PowerReviews reveals that optimized user-generated visual content (UGC) may be the key ..read more

Organizations must be agile and adaptable to thrive in today’s rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this is no longer the only path to success and is certainly not the most effective ..read more

In the face of the quick evolution of technology and the digital realm, companies in every sector are now contending with the urgent pressure to evolve. So, how do they adapt to this need for change? Well, for starters, it is important to know that navigating this transformation needs a holistic strategy that helps you ..read more

Short-form video content has emerged as a crucial tool for brand growth. Not only has it been recognized as the most popular and effective social media content format, but a significant portion of marketers (33%) are investing more in this strategy than any other.  With consumers’ attention spans shrinking and the craving for quick, engaging ..read more