Rohrer Corporation is pleased to announce the appointment of Tim Swanson as its new Chief Executive Officer effective immediately. Tim Swanson brings broad business experience and a proven track record of success across multiple industries. He has held various senior executive positions at leading companies where he has been instrumental in driving growth, innovation, and value creation. Tim will serve on the Rohrer Corporation board. Tim Swanson stated, “Rohrer has been built on a legacy of packaging innovation and customer service, and those differentiators continue to be ..read more

Absolutely, because it means the company is putting quality and customer service first. “A satisfied customer is the best business strategy of all.”  – Michael LeBoeuf, a business author and former management professor And, at Rohrer, customers are at the heart of what we do as packaging partners. We utilize ISO 9001 practices to achieve customer satisfaction, quality, and continuous improvement at every facility, every day.  What is ISO 9001? It’s All About Quality Ever heard of ISO 9001? Basically, ISO 9001 is a quality management system established by the International Orga ..read more

Do you truss your turkey or chicken before cooking? With Thanksgiving fast-approaching, here’s a quick cooking tip: most chefs recommend trussing your bird before putting it in the oven. Trussing closes the turkey cavity and prevents the breast from drying out before the thighs and legs are properly cooked. That way, you end up with a juicy, well-cooked turkey on the big day. Yum! Trussing a turkey can be a little intimidating, especially if you’re a novice cook like me. It reminds me of playing that “Cats in the Cradle” string game as kids. To truss effectively, you need some cooking twine ..read more

What’s your favorite ice cream? Surely you visited your local Dairy-ette ice cream shop over the summer. Not just three choices anymore: Vanilla, Chocolate, or Strawberry. These days, it seems there are so many flavors to choose from – everything from Rocky Road to Pralines and Cream.  Just like your ice cream, you can get more choices for your packaging with ezCombo®! Rohrer offers 16 different options for print, thermoforming, and folding cartons as part of our industry-leading ezCombo® packaging program.  Let’s look at why the ezCombo® program is one of the largest and most comp ..read more

We’ve all been there. Grocery shopping. Trying to find that one brand of crackers that your kids love as you’re scanning an entire aisle of crackers in the store. There’s one unique package that catches your eye – you’re drawn to the colors, the design, the printing, and the way the brand presents itself on the packaging. Suddenly, that package is in your cart.  Well, you’re not alone! According to IPSOS Global Research, 72% of Americans indicated that the design of a product’s packaging impacts their decision to purchase. As you can tell from this statistic, printing is more ..read more

You have eight seconds. That’s right. According to a recent Microsoft study, the average consumer’s attention span is eight seconds.  Wow! That’s not much time to tell your product story, include your branding message, and encourage shoppers to put your product in the cart.  Package Design Considerations At Rohrer, we’ve been helping brands create the perfect package for almost 50 years. We’d like to share a few package design tips to help you make the most of your eight seconds:  1. Graphics and Imagery: It’s important that the graphics, imagery, fonts, color and visual eleme ..read more

When I say, “clamshell,” what comes to mind? Do you think of an oyster?  That’s exactly what clamshell packaging is – a hinged container that completely surrounds the “pearl” of a product inside.  Why is Clamshell Packaging So Popular? Clamshell packaging is popular in the marketplace because it offers several benefits for brands:  It’s a Branding Boost: A transparent plastic clamshell allows your product to be clearly visible to consumers. And a printed insert card provides ample billboard space to market your product. Branding boost! It’s Versatile: With most clamshell ..read more

It’s mid-August. Probably 100 degrees in the shade. Hopefully you haven’t gotten a sunburn with blisters this summer. Ouch! When you think of the word “blister” does your face cringe? Mine does, but primarily because I associate the word “blister” with pain rather than protection.  Did you know that the body forms a blister to protect the skin? Fluid fills in between layers of skin and provides a “cushion of protection” to prevent infection and help it heal.  In a similar way, blister packaging protects your product during shipping, transport and display at retailers. The pro ..read more

Recently, plastic has gotten a bad rap as a packaging option. But did you know that not all plastic is deemed “bad” for the environment? It comes down to what the plastic is made of and if those components can be recycled.  Take PET (polyethylene terephthalate) for instance. It’s actually one of the most recycled plastics globally, making it a sustainable option for packaging. Rohrer uses PET to create most of its plastic folding cartons and PET is 100% recyclable. Just one of the perks of plastic folding cartons.  Why Choose Plastic Folding Cartons for Your Packaging? &n ..read more

A packaging riddle for you:  What’s cool, 100% repulpable and recyclable, and comes in a variety of colors? The answer: Cold Foil.  Let’s see how cold foil works and why it’s such a “cool” printing technique for your packaging. How Does Cold Foil Work?      The cold foil printing process has been around for about a decade. At Rohrer, we’ve recently noticed more brands using it to add some eco-friendly “bling” to their packaging.  Here’s how it works:  UV-activated adhesive is offset printed onto the substrate on the first printing unit.  On the s ..read more