The Sinn U50 is a tool watch in a class of its own. In a time when every timepiece with a bezel is being labeled a “tool”, Sinn divers are the epitome of tough, well-engineered machines. For most tool watches, 316L stainless steel is enough. For some, 904L steel is required. The U50 goes against the tide with its seawater-resistant German Submarine Steel. “The case and crown are thus made of high-strength seawater-resistant German Submarine Steel. This type of steel […] The post Sinn U50 first appeared on KeepTheTime.com ..read more

Swatch just announced that a new MoonSwatch slated to be released on March 7, 2023: Mission to Moonshine Gold. Sure, it’s luxury watch news, but seeing the other blogs lose it over a new MoonSwatch makes it hard not to feel a little embarrassed for the watch community. After how Swatch X Omega mishandled the release of the MoonSwatch, it just feels like this line shouldn’t be getting more attention than it deserves – and it certainly shouldn’t be getting […] The post Gold MoonSwatch: Mission to Moonshine (ChronographHand) first appeared on KeepTheTime.com ..read more

  In light of the new Speedmaster Super Racing Omega released today (January 26, 2023), now might be a good time to discuss the watch the new Speedy pays tribute to: The Omega Aqua Terra >15’000 GAUSS “Bumblebee”. This piece was introduced 10 years ago at Baselworld 2013. That is why the new Speedmaster Super Racing features a unique datewheel with yellow text on a black background, with a special font for the number 10. Omega calls it a Tribute […] The post Omega’s New Super Racing Speedy Honors the Aqua Terra >15’000 GAUSS first appeared on KeepTheTime.com ..read more

The Sellita caliber SW200-1 is a Swiss made automatic movement found in a wide variety of watches from well-known luxury brands to up and coming microbrands. This workhorse movement is based on the legendary ETA caliber 2824-2. In fact, it is referred to as an ETA clone for that reason. This is possible thanks to the expiration of most of the patents that protected the original 2824 design. Although, due to some updates throughout the years, the movement is not […] The post Sellita SW200-1 Workhorse Introduction first appeared on KeepTheTime.com ..read more

Sure, you can get a plain Jane Bioluminescence from the current Aragon catalog, but good luck finding the rare skeletonized version seen here. This classic piece was created before the name changed from Android to Aragon and features minimal branding. The star of the show here is lume, so let’s start there! The Android Bioluminescence is lumed in places a watch didn’t know it could be lumed. From the inside out, there is lume material applied in a way that […] The post Android (Aragon) Bioluminescence Skeleton Dial Lume Watch Review first appeared on KeepTheTime.com ..read more

The page for Luna Rossa on Wikipedia starts like this: “Luna Rossa Prada Pirelli, originally named Prada Challenge, then Luna Rossa Challenge, is an Italian sailboat racing syndicate …” Maybe it was that overly complicated naming history that inspired Panerai to design a super simple, crispy clean Luminor (ref: PAM01342) in its honor. This 2022 no-date 3-hander is the 9th model in the brand’s current Luna Rossa lineup. It’s the perfect PAM for summertime. White sandwich dial with white hands, […] The post Watch Launch: Panerai Luna Rossa 2022 #hellosummer first appeared on KeepTheTime.com ..read more

Say hello to the playful new Isotope Hydrium X Blink diver in a cheery colorway of blue and pink aka blink. The idea here is representation through color. As Isotope explains it, by combining blue and pink, they have designed a watch for everybody. At 40mm in diameter with a 48mm lug width, some watch enthusiasts will disagree with the “for everybody” line, but hey, at least they’re trying. Getting the conversation started is sometimes half the battle, especially in […] The post Watch Launch: Isotope Hydirum X “Blink” Diver first appeared on KeepTheTime.com ..read more

Back in the days of Baselworld, there would be brands that would strategically find themselves in Basel at the same time as the show, but wouldn’t have an official booth in the show. If you had a meeting with one of these clever brands, you’d get the location info from your rep, usually in a hotel. All you Watches and Wonders watch noobs have it so easy now! Before free internet and ubiquitous apps like Instagram were commonplace for communication, […] The post Gucci Wonderland High Watchmaking Collection first appeared on KeepTheTime.com ..read more

The Swatch Group is keeping their latest “collaboration” in-house with the new Omega X Swatch MoonSwatch. Watch collabs are still fresh for an industry that takes forever to get around to anything, but we’re finally starting to see some collaborations here and there. Although, because of the almost secret society-like, extremely competition-aware nature of the watch industry, we’re unlikely to see many joint-ventures between unconnected watch brands, and more likely to see watches made in collaboration with non-watch companies and […] The post Omega x Swatch MoonSwatch “Collab” first appeared ..read more

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