Advertising, the right attitudes, mentality and strategy to adopt
Stuart Allan | Business Coach
by Rob Wood
1y ago
Advertising, the right attitudes, mentality and strategy to adopt Advertising and how to get results can be somewhat of a mystery to many business owners. However, I often hear many misguided attitudes around marketing generally, especially when it comes to the aspect of advertising. Almost as though people aren’t thinking straight and look at the process of advertising in the guise of sales rather than influence, strategy, creativity and brand building. Let me explain!  The process of advertising any business, product or service is to adopt an understanding of what the market desires—und ..read more
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Refocusing branding, reputation and value proposition
Stuart Allan | Business Coach
by Rob Wood
1y ago
Refocusing branding, reputation and value proposition The events of 2020 have impacted all of us in business. Just a few have seen a positive influence; unfortunately, the majority experiencing negative results on income, revenue streams and market confidence. Specific sectors have encountered significant disruption, such as hospitality, and further exasperation with the additional lockdowns and ever-changing government policies. However, the positive signs are starting to germinate for most in business, and hopefully, with vaccines coming online, many will survive and thrive as we emerge from ..read more
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Remaining fluid, flexible and in-touch with market conditions
Stuart Allan | Business Coach
by Rob Wood
1y ago
Remaining fluid, flexible and in-touch with market conditions As the country approaches a \’new normal\’, a term I think is probably being slightly overused and somewhat outdated, businesses are now getting back to a current and somewhat fluid normal. Uncertainty still prevails, but the desire to take whatever comes our way in our stride is probably the most appropriate route for all business owners. However, how can we collectively approach the current status quo with vigour and gusto? We are now seeing vast amounts of content around the aspect of what business will look like in the future. F ..read more
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Advertising, the right attitudes, mentality and strategy to adopt
Stuart Allan | Business Coach
by Stuart Allan
3y ago
Advertising, the right attitudes, mentality and strategy to adopt Advertising and how to get results can be somewhat of a mystery to many business owners. However, I often hear many misguided attitudes around marketing generally, especially when it comes to the aspect of advertising. Almost as though people aren't thinking straight and look at the process of advertising in the guise of sales rather than influence, strategy, creativity and brand building. Let me explain!  The process of advertising any business, product or service is to adopt an understanding of what the market desires—und ..read more
Visit website
Refocusing branding, reputation and value proposition
Stuart Allan | Business Coach
by Stuart Allan
3y ago
Refocusing branding, reputation and value proposition The events of 2020 have impacted all of us in business. Just a few have seen a positive influence with; unfortunately, the majority experiencing negative results on income, revenue streams and market confidence. Specific sectors have encountered significant disruption, such as hospitality, and further exasperation with the additional lockdowns and ever-changing government policies. However, the positive signs are starting to germinate for most in business, and hopefully, with vaccines coming online, many will survive and thrive as we emerge ..read more
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Do you fear marketing? Has it not worked for you? Have you ever planned to be successful with your marketing?
Stuart Allan | Business Coach
by Stuart Allan
3y ago
Do you fear marketing? Has it not worked for you? Have you ever 'planned' to be successful with your marketing? In my many years as a business coach, I regularly come across businesses that don't have a marketing plan or strategy, or even, a small predefined annual budgetary spend for marketing. It is ubiquitous for companies to look at marketing as a cost rather than an investment. Business owners have a conscious understanding that marketing should be considered an asset. They get the aspect of reputation building and creating an emotional attachment to their brand. They also recognise they ..read more
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Should I be thinking about scaling my business?
Stuart Allan | Business Coach
by Stuart Allan
3y ago
Should I be thinking about scaling my business? We are in a period that is unprecedented, unusual, and most undoubtedly, unpredictable. Probably, the most unpredictable economic period in modern times. However, in answer to the headline, I would say most definitely a very big and proactive do not delay, YES. Now given we still have numerous sectors in a state of turmoil, you might say this is premature. Of course, it may be early for some as they prioritise trying to get back to trading with some form of normality. However, for many businesses, it is now the time to consider scaling your busin ..read more
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Remaining fluid, flexible and in-touch with market conditions
Stuart Allan | Business Coach
by Stuart Allan
3y ago
Remaining fluid, flexible and in-touch with market conditions As the country approaches a 'new normal', a term I think is probably being slightly overused and somewhat outdated, businesses are now getting back to a current and somewhat fluid normal. Uncertainty still prevails, but the desire to take whatever comes our way in our stride is probably the most appropriate route for all business owners. However, how can we collectively approach the current status quo with vigour and gusto? We are now seeing vast amounts of content around the aspect of what business will look like in the future. Fle ..read more
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When a lack of confidence gets in the way of rational thinking
Stuart Allan | Business Coach
by Stuart Allan
4y ago
When a lack of confidence gets in the way of rational thinking I suspect most of us have been thinking a great deal more about our business and specifically the future, possibly more than we have ever done before. The old normal seems an age away, albeit just a few months, and the new normal is the uncertainty we could certainly do without. It is a national and probably international mood that is perfectly emulated by the stock markets. By the 30th March this year, every stock that would experience a dramatic downturn in business hit unprecedented lows. Now we are seeing a gradual, but also ne ..read more
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Has there ever been a more appropriate time to press the accelerator?
Stuart Allan | Business Coach
by Stuart Allan
4y ago
Has there ever been a more appropriate time to press the accelerator? The strangest of times has presented us all with many rather unexpected tasks we wouldn’t have even contemplated just a few months ago. Except for a few industries, many of us in business have experienced a significant drop in income, resulting in regular or previously anticipated income being postponed or cancelled. For some, especially the hospitality sector, it may take some considerable time to recover. However, I am confident that many businesses will recover, but only if they adopt the right strategy, habits and attitu ..read more
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