The Queensland Department of Agriculture and Fisheries has a big remit: to help get scientific research on land and livestock management into the hands of farmers, landowners and land managers. The Department’s audience are often older, technologically-unsavvy, time-poor and not natural social media users. However, as the use of social media only continues to increase […] The post Social media video training to translate science for farmers appeared first on Brook McCarthy ..read more

Daikin is a Japanese multinational air conditioning company with a 50-year history in Australia. Sold exclusively through its dealer network, Daikin runs a cooperative advertising model which funds up to fifty per cent of dealers’ advertising as long as they comply with guidelines and caveats. To help ensure that dealers were getting the best return […] The post Digital marketing custom training: Daikin Air Conditioning appeared first on Brook McCarthy ..read more

You’re ready to live a life of freedom, flexibility and ease. You want the ‘laptop lifestyle’ – working from wherever you please, be it somewhere exotic overseas, lying poolside, cocktail in hand. Or simply the local café, where you can get your work done in between doing canteen duty at your kids’ school, walking the […] The post The secret to online business success that so many miss appeared first on Brook McCarthy ..read more

From San Francisco to San Paulo, Dubrovnik to Dublin, there’s an education revolution going on which has nothing to do with old world institutions. As universities and other learning institutions continue to evolve into big businesses, professionals are realising that intermediary institutions are no longer necessary. Thanks to the internet, business owners are quickly able […] The post (Online) education revolution: getting the most out of courses you buy appeared first on Brook McCarthy ..read more