2023 has been our best year ever at Household. Our rapidly growing team across the UK and US has been working on bigger, bolder and more ambitious strategies for some of the world’s most-loved brands. We put this success down to the simple idea that drives us: Fame, Fans & Fortune – the three crucial elements we unleash with any brand. But too often, we witness ‘Fortune’ at the expense of people and planet. So, our recent B Corp accreditation is a perfect acknowledgement of our commitment to driving commercial and sustainable impact for our clients. B Corp has already opened-up new partner ..read more

The Brief Pentathlon GB, Britain’s governing body for Modern Pentathlon, celebrated 100 years since its modern incarnation in 2023. Whilst this was cause for celebration, the organisation recognised it needed to better-reflect the diversity of twenty-first century audiences.  The mission was to create a multi-sport platform that would drive recruitment and participation with members, athletes and future fans of all ages and abilities.  The Insight Pentathlon is a sport rich in history, with its roots tracing back to the ancient Olympic Games. However, GB’s modern organisation identif ..read more

Food doesn’t just provide us with nutrients. It’s at the heart of social interactions – whether we’re catching up with friends at a restaurant or spending time with family at the dinner table.  But being labelled an ‘essential’ doesn’t mean you can mitigate the cost-of-living crisis’ impact. Food prices are rising at their fastest rate for almost 45 years. 48% of UK adults are spending less on their food shops; at the same time, consumer spending at travel agencies was over 16% higher in April compared to the same point last year. Consumers are pinching their pennies. However, luxuries su ..read more

The new brand is the next move in the business’ ambition to cement itself as the one-stop destination for all pet care needs, from grooming to veterinary services, dedicated to making life better for pets and the people who love them. Its veterinary business will evolve to Vets for Pets, formerly Vets4Pets, while its grooming service will now be known as Pets Grooming. The new brand will be rolled-out across the full 450 plus store estate, starting with four pilot stores around the UK, the first of which is the Pets at Home pet care centre at Leeds Birstall. The project saw Pets at Home team u ..read more

Hopefully we’ll be needing to make a bit of space on the trophy shelf this year. Summer on the Square, our work for The National Gallery has been shortlisted in the Campaign Experience Awards. Taking place in summer 2022, it was a first-of-a-kind free festival of art that reframed and reimagined the nation’s classics on Trafalgar Square over three weeks. The Campaign Experience Awards are an annual award ceremony that recognise and celebrate the best in experiential marketing and live events. The awards showcase the most innovative, creative, and impactful campaigns and experiences from around ..read more

As we approach the end of January, finances remain front of mind for the majority and tighter purse strings mean fitness resolutions and budget-busting gym memberships and subscriptions are at risk of pause or cancellation. In response, innovative brands are exploring new fitness formats and partnerships to better align and appeal to customers’ changing mindsets and budgets. Netflix has recently collaborated with Nike on their Nike Training Club platform, an interactive fitness series available at no additional cost to all tiered members of the streaming service. The program includes a catalog ..read more

Conscious of intense economic pressures, retailers have radically shifted their approach to Christmas campaigns and experiences this year. In hopes of achieving a fine balance between fun festivities and financial awareness, many have chosen to emphasise meaningful moments rather than encourage glitzy extravagance. Cadbury put the gift of giving at the forefront of its Christmas campaign by installing digitally activated posters across hundreds of secret locations throughout the UK. Each featured a QR code that redirects the participant to the interactive Postal Service website where customers ..read more

With mounting pressure on household finances, maintaining principles and sustainable behaviours can be challenging. Customers are looking to brands to make it simple and stress-free, so they can make real, positive differences to their lifestyles, without adding to their list of worries. Last month, Sainsbury’s opened a pop-up store in London dubbed Sainsfreeze, promoting the benefits of frozen food to purse and planet. Stocking a range of products free of charge, that research has shown people are more likely to throw away when fresh – from fruit and vegetables to dairy and baked goods. Sains ..read more

In response, smart brands are evolving the format formula, stretching beyond fulfilment in support of local community issues and initiatives, aligned to their brand positioning. Last week, Deliveroo launched HOP on New Oxford Street, the brand’s first physical store. Customers can shop Morrisons’ grocery products on kiosks in-store or via the Deliveroo app for collection or local delivery. The outlet partners with Too Good To Go, enabling customers to buy any surplus food at a discounted price and avoid creating excessive waste. The new site also features a screened-off, designated parking are ..read more

We kicked off our event with some working sessions, starting with our CEO, who shared some of the best moments from the early days of Household. We were inspired by and reminded of our vision, mission, and approach — building excitement around what’s next for Household. Our ‘Question Time’ session allowed Householders to quiz the Board, beyond the normal day-to-day. Our purpose as a company is to create the world’s most relatable brands, so we used a working session to break into small groups and define what relatability means to Household and why it matters to brands. It wouldn’t be a Househo ..read more