We created a contemporary and elegant retail logo and branding that immediately transmits the idea of quality and craftsmanship. The new branding could also easily be adapted to signage, and advertising and marketing materials, both for printed and digital formats. Background Castle Tile & Bathroom Studio’s innovative high street showroom displays an impressive range of natural tile products and stocks an equally impressive range of bathroom products from some of the world’s leading brands. Challenge The company had identified a need to refresh their brand in line with the quality and pre ..read more

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches. Background Coming from a background of serving the Polish ex-pat community in the UK with a wide range of bakery products traditionally only found in Poland, our client decided it was time to diversify and offer quality bakery products aimed at the British market, specifically sourdough bread. The popularity of sourdough has risen in the UK in the last few years, becoming a popular choice that feels accessible and premium at ..read more

Nods to both tradition and innovation are the perfect ingredients to make a solid success of this bakery packaging design. Background With 160 staff, one bakery and six distribution centres, family-owned Coultons Bread is a baking and distribution business that supplies over 2,000 customers per day with a range of own label and 3rd party market-leading brands. Challenge To continue to meet the demands of the company’s growing market, Coultons asked us to consolidate two of their brands under one new refreshed strong identity and packaging. The new bakery packaging design would also need to inc ..read more

This retail POS design concept helped our client present Primark with a highly professional-looking experience that helps inspire confidence and attract attention to a new in-store initiative. Background To be able to compete with the rise in popularity of online retail in the last few years, traditional retailers are increasingly having to think of new ways to keep shoppers flocking to their physical stores. For this project, Primark had decided to explore the possibility of including an opticians space within its stores. Challenge Working with our client – a leading specialist in in-store r ..read more

Visually striking in its simplicity, this M&S-branded POS design transmits the essence of the brand – forward-looking, premium, affordable quality that lasts. Background How do you create a real point of differentiation between online retail, its continually growing power over consumers, and traditional bricks and mortar retail? You offer an experience, one that allows customers to comfortably interact with products before they buy, in spaces which attract and engage from afar. Challenge Marks & Spencer had teamed up with our client – expert clinical and retail optometrists who specia ..read more