Terminal Four | Higher Education Digital Marketing Blog
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A blog covering Higher Education digital marketing, content management, digital engagement, student recruitment and alumni engagement including examples from international Universities and colleges.
Terminal Four | Higher Education Digital Marketing Blog
1d ago
Higher education is evolving to embrace trauma-informed practices that cater to the diverse needs of students when it comes to pedagogy. But how do you apply this approach to marketing? This week, we look at the concept of trauma-informed marketing and offer practical ideas for higher education mark ..read more
Terminal Four | Higher Education Digital Marketing Blog
1w ago
Snapchat is young, global, and a growing staple in social media—and Gen Z forms the majority of users. Universities are getting on board and using the platform to build community and grow their audience. Here are some ways universities are using Snapchat ..read more
Terminal Four | Higher Education Digital Marketing Blog
2w ago
TikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era ..read more
Terminal Four | Higher Education Digital Marketing Blog
3w ago
Local SEO is an often-neglected digital marketing strategy, but it can yield great results. In this article, we explore practical steps that universities can take to enhance their online visibility and dominate the digital landscape within their local communities ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
In our latest article, we look at strategies to use Google Ads, Google Marketing Platform, and advanced analytics. Find out which platform and product to use and how to strategize your ads on these platforms for student recruitment ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
The next generation will be applying to institutions in just a few years. But what are tomorrow’s students like? Are universities ready for them, and how can you engage with them ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
This week, we look at higher education college fairs and how you can tailor your digital strategies to stand out, connect with your audience, and drive engagement, so you can leave a lasting impression on prospective students ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
This week, we look at higher education college fairs and how you can tailor your digital strategies to stand out, connect with your audience, and drive engagement, so you can leave a lasting impression on prospective students ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
From AI characters to BeReal inviting in celebrities and brands, our team has compiled the top 10 social media developments you need to know about this quarter. Find out more in this five-minute read ..read more
Terminal Four | Higher Education Digital Marketing Blog
2M ago
Is email marketing prospering? Which social media platforms should you invest more in this year? How frequently should you reach out to parents? Our team unpacks the major recent surveys for insights to guide your marketing in 2024 ..read more