What it Really Takes to Thrive in Canada’s Retail Cannabis Industry
Cutler - Retail Design
by Cutler
3y ago
Since the Cannabis Act came into effect in Canada on October 17, 2018, pioneering brands have been opening unique new retail spaces across the country. Many of whom we’ve had the pleasure of working with. The road to success in the industry has been far from easy.  What started as a gold rush of brands racing to open retail locations to beat out the competition, has slowed to a game of strategy—as brands realize that it takes more than speed to stand out and stake a claim in this turbulent but exciting new industry.  In a 2019 journal entry, we explored three key challenges facing br ..read more
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3 Key Challenges Facing Cannabis Retail, and How to Overcome Them
Cutler - Retail Design
by Cutler
3y ago
With the legalization of cannabis in Canada, we’ve seen a surge of unique spaces emerge in retail – each with their own distinct vibe, personality, and clientele. In 2018, we put together an internal case study of a fictitious cannabis brand, an exercise in creative development and design to put ourselves into the shoes of a newcomer to the industry. The goal: to learn and test what life is like in the world of controlled substance retail. *Photo: Kiaro – La Ronge, SK Fast forward to 2019, we’ve since taken this knowledge to the streets and have worked with several cannabis brands bringi ..read more
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What Does a Retail Interior Designer Do?
Cutler - Retail Design
by Cutler
3y ago
What exactly does a retail interior designer do? What do they specialize in and how can they help with your retail project? This conversation is an important part of initial discussions we have with potential clients, so they properly understand an interior designer’s role in the project process. When people hear “interior designer”, some think that means decorator, and some think project coordinator, but the true role is typically more extensive and involved than that. We’ve created this post to clear up the confusion for anyone else who might be wondering what it is that a retail interior de ..read more
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Customizing Fixtures to Sell More Products & Create Lasting Impressions
Cutler - Retail Design
by Cutler
3y ago
When it comes to designing in a retail context there are a number of things to keep in mind. Not only does the space need to be safe and efficient for the staff who spend their days there, it needs to provide a comfortable and engaging atmosphere for the customer. The best way to serve multiple needs, while sticking to the aesthetic concept of the designers and remaining aligned with the goals of the client, is through customization. By working from the ground up, we’re able to manipulate form and composition to create unique experiences and strategically influence the individuals for whom the ..read more
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The Importance of Individual Brand Experiences
Cutler - Retail Design
by Cutler
3y ago
The millennial generation is interested in something different than previous generations. Millennials are generally not drawn to mass marketing and brand labeling. It is, rather, the opposite. The personalization of a product like Apple’s iPad, iPhone or the various other iThings, are precisely that — things meant just for the individual. This personal approach may appeal to a lot of people (even an entire generation) but, in general, it is successful precisely because it doesn’t overtly address the masses. As a designer then, the question often faced is how to best help clients who want to pr ..read more
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Brand Experience for New Retailers: The How and Why
Cutler - Retail Design
by Cutler
3y ago
Think of your experience walking up to a storefront or restaurant. Are you greeted with a fresh and simple, stark modern facade? Or a moody, dynamic and culturally-referenced traditional facade? Regardless, the atmosphere has surrounded you before you’ve even made it onto the front step. You already have a sense of what your experience at the restaurant, or inside the store might be like, and you’re enticed to walk into the space. In other words, you have embarked on a brand journey. This magic that creates the brand journey can be expressed even by the front door, or perhaps door handle, of a ..read more
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What it Really Takes to Thrive in Canada’s Retail Cannabis Industry
Cutler - Retail Design
by Cutler
4y ago
Since the Cannabis Act came into effect in Canada on October 17, 2018, pioneering brands have been opening unique new retail spaces across the country. Many of whom we’ve had the pleasure of working with. The road to success in the industry has been far from easy.  What started as a gold rush of brands racing to open retail locations to beat out competition, has slowed to a game of strategy—as brands realize that it takes more than speed to stand out and stake a claim in this turbulent but exciting new industry.  In a 2019 journal entry, we explored three key challenges facing brands entering ..read more
Visit website
3 Key Challenges Facing Cannabis Retail, and How to Overcome Them
Cutler - Retail Design
by Cutler
4y ago
With the legalization of cannabis in Canada, we’ve seen a surge of unique spaces emerge in retail – each with their own distinct vibe, personality, and clientele. In 2018, we put together an internal case study of a fictitious cannabis brand, an exercise in creative development and design to put ourselves into the shoes of a newcomer to the industry. The goal: to learn and test what life is like in the world of controlled substance retail. *Photo: Kiaro – La Ronge, SK Fast forward to 2019, we’ve since taken this knowledge to the streets and have worked with several cannabis brands bringing th ..read more
Visit website
What Does a Retail Interior Designer Do?
Cutler - Retail Design
by Cutler
4y ago
What exactly does a retail interior designer do? What do they specialize in and how can they help with your retail project? This conversation is an important part of initial discussions we have with potential clients, so they properly understand an interior designer’s role in the project process. When people hear “interior designer”, some think that means decorator, and some think project coordinator, but the true role is typically more extensive and involved than that. We’ve created this post to clear up the confusion for anyone else who might be wondering what it is that a retail interior de ..read more
Visit website
Customizing Fixtures to Sell More Products & Create Lasting Impressions
Cutler - Retail Design
by Cutler
4y ago
When it comes to designing in a retail context there are a number of things to keep in mind. Not only does the space need to be safe and efficient for the staff who spend their days there, it needs to provide a comfortable and engaging atmosphere for the customer. The best way to serve multiple needs, while sticking to the aesthetic concept of the designers and remaining aligned with the goals of the client, is through customization. By working from the ground up, we’re able to manipulate form and composition to create unique experiences and strategically influence the individuals for whom the ..read more
Visit website

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