Common Mistakes to Avoid in In-Store Audits
Retailbound
by Yohan Jacob
17h ago
In-store audits are an essential part of the retail industry, as they help ensure product manufacturers that their products are displayed correctly in-store. However, it is also a process that can be prone to mistakes if not done properly. As such, knowing the common errors that may arise during an in-store audit can help you avoid them and ensure the success of your audit. In this blog post, we will discuss some common mistakes to avoid in-store audits. Not Knowing the Retailer’s Standards One of the most significant errors a product manufacturer can make during an in-store audit is not knowi ..read more
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9 Tips for Exhibitors at Trade Shows
Retailbound
by Yohan Jacob
1w ago
Are you planning to exhibit at a trade show in 2024? If so, there are a few things you can do to make sure you have a successful experience. After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. 1. Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention. In such a crowded environment, it’s essential to have a well-thought-out plan for your booth. To start with, you’ll need t ..read more
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Protecting Your Ideas and Designs as a Product Startup
Retailbound
by Yohan Jacob
1w ago
As a product startup, one of your most valuable assets is your intellectual property. This includes any original ideas, designs, or branding elements that set your products apart from others in the market. Without proper protection, these assets are vulnerable to being copied or used by competitors without your permission. In this blog post, we will explore various forms of intellectual property and how product startups can navigate them to safeguard their ideas and designs. Patents Patents are a form of intellectual property that protect new and useful inventions. This includes products, proc ..read more
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Marketing as Your Business’s Workout Routine
Retailbound
by admin
2w ago
Building strength through synergy is the same as putting in the reps at the gym. Do you go for runs? Lift weights? Do CrossFit? Or go boxing? We all know a workout is essential for achieving peak physical fitness, that’s why even the doctor tells you to be active. This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. In the world of fitness, neglecting any aspect of your routine can lead to imbalanced results. Similarly, in marketing, focusing solely on one channel at the expense of others can st ..read more
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Post-Campaign Strategies: Sustaining Success and Maximizing Momentum After an Indiegogo Triumph
Retailbound
by Cid Carver
3w ago
You’ve raised all the funds for your next big idea. Now what? The end of a successful Indiegogo campaign is just the beginning of your crowdfunding journey. Now, you’ll need to maximize the momentum you’ve gained during your fundraising, and your next action steps are crucial. Here’s everything you need to know to sustain success long after your campaign, and how to leverage your crowdfunding triumph on Indiegogo for continued business growth. Ensure prompt and transparent fulfillment of your perks and final product After your campaign, share a detailed fulfillment plan with backers, outlining ..read more
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How to Use Data to Drive Your Retail Product Launch
Retailbound
by Yohan Jacob
3w ago
Launching a new product in the retail space can be a daunting task. With so many factors that can potentially impact the success of your launch, it’s important to use every tool at your disposal to ensure its success. One of the most powerful tools you have is data. Data-driven decision making has become increasingly popular in recent years, and for good reason. By using data to inform your product launch strategy, you can make smarter decisions that are backed by evidence rather than guesswork. In this blog post, we’ll explore how you can use data to drive your retail product launch and set y ..read more
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From Concept to Consumer: The Journey of Device Design, Development, and Retail
Retailbound
by admin
1M ago
The journey from a simple sketch on paper to a tangible, state-of-the-art device combines creativity, precision, and technological expertise. But how is it accomplished? Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Depending on factors like product complexity, manufacturing timelines, distribution logistics, and negotiations with retailers, this process can take anywhere from several months to 1-2 years, or even longer. Beginning with idea generation and market research to identify market gaps, companies go th ..read more
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Retail vs. Amazon for New Product Launches – Which route first?
Retailbound
by Yohan Jacob
1M ago
When it comes to launching new products, product manufacturers have two main options: retail stores or online platforms like Amazon. Both options have their pros and cons, so it’s important to weigh them carefully when deciding which route to take. Retail Stores Retail stores offer a physical space for customers to shop in-person. This can be beneficial for certain products, especially those that customers may want to see, touch, or try on before making a purchase. Retail stores also provide a sense of immediate gratification for customers who want to take their purchase home with them right a ..read more
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How to Price Your Product for a Successful Retail Launch
Retailbound
by Yohan Jacob
1M ago
Launching a new product in retail can be an exciting but nerve-wracking experience. You have put in countless hours of hard work and dedication to create something unique and valuable, and now it’s time to introduce it to the market. One crucial aspect that can make or break your product launch is pricing. Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. In this blog post, we will discuss some tips on how to price your product for a successful launch ..read more
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4 Consumer Behaviors That Will Continue Into 2024
Retailbound
by admin
1M ago
As we are 45 days in 2024, the echoes of pandemic-driven shifts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, interact with brands, and prioritize their well-being.  Value-driven purchasing The economic environment will remain a key driver of consumer trends. Affordability and value for money will continue to reign ͏supreme, leading to the rise of ͏the so-called ͏value hackers. Consumers will adopt creative strategies ͏to stretch their budgets.&n ..read more
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