The Rise of AI: How Advertisers Are Harnessing Self-Actualizing Technologies
Zimmerman Advertising
by
12h ago
Once the domain of science fiction, the rise of artificial intelligence is indeed very real, and very factual. AI, as it is succinctly called, has transcended the stuff of Hollywood and earned itself a rightful place in the business conversation. Though not as scary as Hollywood makes it out to be, today’s AI is still ..read more
Visit website
Halloween Has Gone to the Dogs (and Cats): Pets Are Powering a Significant New Retail Trend
Zimmerman Advertising
by
1M ago
Karma, pet of Adam Levine, Chief Marketing Officer There’s a new type of consumer on the Halloween scene – one that is giving retailers “paws.” Far from sitting out this haunted holiday, our four-legged, fur-covered, slithery, and winged friends are being included in this spooky ritual – creating a robust market built around pooches, kittens ..read more
Visit website
Flexing Media Muscle During an Election Cycle: Winning the Political Game
Zimmerman Advertising
by
1M ago
It’s the fall of an even-numbered year – which can mean only one thing: Your vote is up for grabs. Courting your checkbox are countless candidates, aspiring to broker power from the rural town halls to the vaunted halls of Congress, and willing to spend a king’s ransom to get there. Estimated TV spend for ..read more
Visit website
The Macro-Insights Needed to Earn an A at Back-to-School Marketing
Zimmerman Advertising
by
2M ago
Of all the seasons which retailers circle on their marketing calendars, back-to-school represents one which holds great potential for big-time rewards – if mastered properly. A fairly compact shopping “season” which starts around Independence Day and escalates to a frenzy around Labor Day, back-to-school is perhaps the most universal – not tied to religion, geography ..read more
Visit website
Best Social Marketing Tips for Retail Brands
Zimmerman Advertising
by
3M ago
Retailers across the globe have supplemented the bricks-and-mortar showrooms of the past and the online stores of the present by putting another arrow in their sales quiver. Social media – once the domain of the 140-character Tweet, memes, and supermodel influence – has found its footing as focal point of the future for retailers who ..read more
Visit website
Five Ways to Recession-Proof Your Retail & Performance Marketing
Zimmerman Advertising
by
4M ago
The year 2022 has brought turmoil to the markets, high inflation, and an endless cycle of interest rate hikes. Today, businesses and consumers are on the edge of their seats, fearing a recession is just around the corner. At this writing, the US has been lucky enough to not fall into one. Although it’s impossible ..read more
Visit website
THE MONEY IN THE METAVERSE
Zimmerman Advertising
by
1y ago
The back half of 2020 was brutal for brands unprepared for omnichannel commerce disruption, as consumers were immediately thrown into new buying behaviors and demanding a more connected experience. Brands had to scramble to adapt and build solutions for BOPIS, same day delivery, and integrations with partner marketplaces (i.e., Shipt). Having barely caught their breath ..read more
Visit website
FINDING THE LIGHT IN THE DARKNESS
Zimmerman Advertising
by
1y ago
It’s said that “life doesn’t happen to us, it happens for us.”   That’s a difficult thought to conceptualize right now as the Coronavirus pandemic has forced us all to re-think how we conduct commerce while seeking out innovative solutions to push forward. Despite all the negative impact, brands have found opportunities in the disruption ..read more
Visit website
A MEMBERSHIP RENAISSANCE: THE BUSINESS OF BELONGING IN A POST-COVID WORLD
Zimmerman Advertising
by
1y ago
On your phone, on your keys or in your wallet, you’ll probably find a membership card. Likely a few. One in three Americans are members to a warehouse club alone, never mind the fitness centers, professional networks or entertainment venues we pay dues to. While many of these organizations are struggling to retain members during ..read more
Visit website
CPG’S RETAIL REALITY CHECK: The Fundamental Truths About Urgent Change
Zimmerman Advertising
by
1y ago
CPG brands are feeling pretty good about now. COVID-created nesting becomes the new normal and suddenly Amazon’s US grocery sales pop 45%. People cook more, they clean more, they stock up more on everything from pasta to Play-Doh, and take it from someone who has worked with a sugar brand, they’re definitely baking a whole ..read more
Visit website

Follow Zimmerman Advertising on Feedspot

Continue with Google
OR