The Ultimate Typographic Inspiration: The American Type Founders Company 1923 Specimen Book and Catalogue
Ideabook.com
by Chuck Green
1M ago
I have a copy of this book and have always thought I’d get around to scanning it and putting it online. Thank goodness University of Wisconsin-Madison Libraries beat me to it. Here, in all its glory, is what some consider the “culmination of specimen printing,”—1168 pages of typefaces, typeface accessories, printing equipment, and insights into the era. Sixty thousand copies were produced at a cost of three hundred thousand dollars and they said, “The opinion is ventured that in no other work of such magnitude can there be found as high a degree of good craftsmanship—an incentive to all who st ..read more
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The opportunity of a lifetime…
Ideabook.com
by Chuck Green
1M ago
How many opportunities have you missed because you just weren’t paying attention? I suspect I’ve missed plenty. Imagine, for example, if you had lived in 15th-century Germany when Gutenberg introduced the first movable-type printing press. If you had understood its significance, what impact might it have had on your life? I’m not asking about the impact if you were directly involved—just if you had grasped the importance of what was unfolding. Beyond possibly enriching yourself, how could you have used that knowledge to improve your life and the lives of those around you? Or imagine, in the 17 ..read more
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Great design is hidden in plain sight
Ideabook.com
by Chuck Green
3M ago
Designers of all types will tell you that much of what they do is hidden in plain sight. By that, I mean we spend lots of time and energy making things look as if they were destined to appear in the form you see them. Good design often seems effortless, as if it occurred naturally. That, of course, is rarely the case. In addition to big picture practices such as creating a concept, establishing a style, and honing the telling of the story–what you don’t see is the work on the small details such as adjusting the position of subjects, the elimination of distractions, the determinations on the us ..read more
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Revealing your personality through your design
Ideabook.com
by Chuck Green
1y ago
Jeff Bridges is not only a talented actor, musician, and writer, he has an eye for design. His web is a series of sketches and handwritten notes that (to me) make him seem friendly and accessible. And he keeps it updated! Jeff Bridges’ Sketchpad… The Latest updates… His latest film… Posted in AUGUST 2022 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. All rights reserved. Copyright 2007-2022 Chuck Green/Logic Arts Corporation ..read more
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This is how we designed print in the olden days…
Ideabook.com
by Chuck Green
2y ago
Haha… stumbled on this today. Anyone remember? It shows how we designed print in the olden days. It’s called a “comp”–it is a hand-drawn facsimile of what you want the finished product to look like. The media are colored pencils and markers on parchment layout paper mounted on foam core. This final frame shows the actual printed catalog… Posted in JANUARY 2022 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. All rights rese ..read more
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USPS Postal Explorer
Ideabook.com
by Chuck Green
2y ago
The United States Postal Service’s Postal Explorer is a virtual library of postal information designed for business mailers—most everything you’ll ever need to know about designing mail pieces. For example, wondering exactly where to place the mailing indicia? Search “permit imprints.” Want to know what postcard dimensions qualify for first class card rate? Search “postcard dimensions.” The USPS Postal Explorer… Posted in DECEMBER 2021 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published b ..read more
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Meet artist, illustrator, teacher James Gurney–A true innovator…
Ideabook.com
by Chuck Green
2y ago
To me an innovator transforms some aspect of the world around them into something it would not otherwise be. They use their skills and talents to add something useful and positive to the conversation. Artist, illustrator, teacher James Gurney it that type of innovator. A few examples from his Dinotopia series… Example 1… Example 2… Example 3… The Gurney Journey blog… James Gurney’s website… James Gurney’s YouTube Channel… Gurney on Facebook… Watercolors have always been a mystery to me, I love seeing how Gurney builds a painting… Images used with permission: James Gurney, jamesgurney.com Post ..read more
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Who creates those wonderful stipple illustrations for the Wall Street Journal?
Ideabook.com
by Chuck Green
2y ago
The answer is several people. But one of the longest serving illustrators, the one I am most familiar with, is Noli Novak, she’s been creating portraits using the signature “hedcut” stippling style for the paper since 1987. A brief introduction… A few examples…       They are so iconic, some are featured in the collection of the National Portrait Gallery. Noli’s work at The National Portrait Gallery… Here’s an interesting profile of Ms. Novak from The Florida Times Union… From her home in Riverside, Noli Novak creates Wall Street Journal’s iconic portraits of famous, obscur ..read more
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A personal project: My crepe myrtle garden arbor…
Ideabook.com
by Chuck Green
2y ago
As the proverb states: All work and no play makes Jack a dull boy. Beyond my obsession with graphic design, I occasionally, (with my wife Leslie) do work in our yard—I’m generally the builder, she has the green thumb. Last year we cut down a very large crepe myrtle and Leslie suggested we use the branches to fashion a garden arbor. Crepe myrtle is a type of deciduous tree/shrub (Lagerstroemia) native to (Wikipedia tells us) the Indian subcontinent, southeast Asia, northern Australia, and other parts of Oceania, cultivated in warmer climates—in the US in zones 7–9. I thought some of those here ..read more
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Blast from the past: The Fan District of Richmond, Virginia…
Ideabook.com
by Chuck Green
2y ago
Haha… I recently found the artwork for logo I created back in the 1970s for “The Fan”, a district of downtown Richmond, Virginia. So named for the “fan” shape formed by the streets that extend west of Belvidere Street. It is a beautiful part of town which includes, among others, the Virginia Commonwealth University campus, Monument Avenue, and neighborhoods filled with a homes and townhouses in various styles, in large part, built between the late 1800s and the early twentieth century. It is a very special place. Below is the artwork I found, at the top of this post you see a 1970s me wearing ..read more
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