The following is a guest post from Sunday Times #1 bestselling author Michael Heppell. It’s the smell. There’s nothing like it. The first waft makes it real. All further wafts are good, but that first sniff… it’s life-affirming. I’m talking about the magical moment when a coach opens the first box of their newly printed book. A book they wrote. Using their fingers on keys. With ideas from their brains. Over countless hours. Through many moments of doubt. And there it is, with your name on the front. There’s nothing like it. Why haven’t you written that book? Your book? The one that positions y ..read more

For over a decade, I have encouraged my clients to develop a client avatar if they want to get coaching clients. Note: You can get my Client Avatar workbook for free by going here. A document that contains all the most pertinent information about the person they most want to hire them. It should cover demographics such as: Where do they live? How old are they? How much do they earn? Are they married or single? Do they have kids? And psychographics such as: What are their non-negotiable core values? What are they most fearful of? What is holding them back? What are their biggest dreams? What ..read more

The coaches guide to ChatGPT makes clear how and why AI is so important for coaches. However, it doesn’t really look at why so many coaches are using AI ineffectively when producing content. They will type in prompts like: Write me a blog post on stress management and make it great. Or the rather slightly better: Write me a blog post on stress management, and explain why breath work is important and the differences between stress and eustress. Also, include a section on using meditation to lower stress levels. The second attempt looks reasonable, and you may well get a reasonable response from ..read more

It’s incredibly hard to get coaching clients and become a fully booked coach, and unless you’re a real demon offline, your website is going to be at the centre of the process. As such, it should quickly, clearly, and concisely explain what you do and who you help. It should also start the visitor (presuming they fit your client avatar) on their journey to becoming a paying client. Less than 1 in 50 of the coaching websites I look at do this, and I’m not joking or exaggerating. In. this post, I’m going to share with you the most common mistakes/problems I see when I audit coaches’ websites. If ..read more

There’s barely a week goes by without somebody asking me in the Facebook Group for advice on what the best life coaching books for coaches, Rather than keep telling people, I thought it would be easier if I put all the books I consider have been the most important to me in my journey from wannabe coach back in 2004 to now. That way, you can decide the most suitable life coaching books for you. You will notice that not many are on coaching per see. That’s for two reasons. Firstly, I haven’t read that many excellent books on coaching. More importantly, as coaches, we need a broad base of coachin ..read more

The rapid rise of AI has meant branding for coaches is becoming increasingly important. As a coach trying to get coaching clients in an increasingly crowded market, developing a strong personal brand is crucial for standing out and conveying credibility. Your brand represents you and your services, shaping potential clients’ perceptions of who you are and what you offer even before your first interaction. In this comprehensive guide, I will explore the foundations for building a compelling and authentic coaching brand that attracts your ideal clients whilst allowing you to remain true to yours ..read more

I love one-on-one coaching. I’ve seen hundreds of my clients have thousands of breakthroughs since I started full-time coaching way back in 2005 Equally, I have had scores of breakthroughs of my own working with the coaches I have hired over the last 15 or more years. But I understand that not everybody can afford to hire their own coach. Or, they may prefer engaging and developing with the help of others by means of group coaching. One of the most significant breakthroughs I ever had was on a mastermind I attended in Fort Lauderdale in 2016. It profoundly changed how I work and skyrocketed my ..read more

This post is a deep dive into newsletters for life coaches and, with the exception of the glossary of terms, has been entirely hand-crafted without any interference from AI. It’s easy to be overwhelmed by the amount of content, but there’s no need. It’s written in sections, and you can use the table of contents to navigate to the most useful elements relevant to your immediate needs as a coach to get clients. Similarly, you should bookmark the page so it’s a resource whenever you want to return. The whole thing has taken me well over 20 hours to write and research and another couple of hours f ..read more

Mark Zuckerberg and Elon Musk really don’t like one another. Zuckerberg is supposedly envious of Musk’s reputation for risk-taking. And it seems Musk is envious of Zuckerberg’s success in building an empire on what he believes to be shaky software. Their cock-measuring antipathy reached new heights (or rather, lows) recently when Musk challenged Zuckerberg to a cage fight. I doubt there is a ring this side of Saturn big enough to house two such gigantic oversized egos. But whether that fight takes place or not, Zuckerberg has already landed the first blow with the Meta launch of Threads. A Gui ..read more

Even though I can be outspoken, I genuinely have mixed feelings about the ICF (International Coaching Federation). As I pointed out in my post Do Life Coaches Need ICF Accreditation, they obviously want to advance coaching by educating and guiding coaches toward operating professionally and within a code of ethics. They also promote the co-active model of coaching, which has been shown scientifically to be the most successful in helping clients achieve the desired results. As such, if a new coach can afford the time and money to take ICF training and it doesn’t leave them with no money to inve ..read more