The Latest and Greatest Marketing Ideas for Mortgage Loan Officers
BNTouch CRM
by Chris Brown
8h ago
Are you tired of the same old marketing strategies? Liven up your plan with the following fresh marketing ideas for mortgage loan officers. These strategies can help you find and nurture leads to grow your business. Create Local Landing Pages The first step is getting your website set up. After that, you need to take it to the next level. Creating local landing pages will allow you to reach customers right where you’re at.  For instance, consider creating a landing page for your unique city. And if you serve customers in surrounding cities, you might create landing pages for each locatio ..read more
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Secrets of Social Media Marketing for Mortgage Loan Officers
BNTouch CRM
by Chris Brown
2w ago
Social media has become today’s marketplace. If you want to share your product or idea, you’ll do so through one of the major social media channels. Loan officers can leverage social media to gain new leads. Here are some tips on social media marketing for mortgage loan officers. Focus on the Right Platform How many social media channels are there? A lot. It may be tempting to establish a presence on all of them. But that’s just a recipe for confusion. Instead, try to focus on one to three channels that are relevant to your core audience. Facebook is a great catch-all, though Instagram can be ..read more
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Generate Mortgage Leads Online Without Blowing Your Budget
BNTouch CRM
by Chris Brown
3w ago
Every mortgage professional knows the challenge and demand of generating leads. Some of your best and most affordable marketing tools are found online. The best strategies both capture customer data and nurture relationships for better engagement. Here’s how to generate mortgage leads online. Leverage Local SEO What’s your current SEO strategy? Search engine optimization (SEO) is the art of sprinkling in keywords to boost your ranking on today’s top search engines. For instance, you might already use “mortgage broker” or “lending service.” But you’ll connect to even more leads with a local SE ..read more
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The Ultimate 2024 Guide to Marketing for Mortgage Loan Officers
BNTouch CRM
by Chris Brown
1M ago
Are you looking to capture leads and grow your business in 2024? If so, you’ll need the right marketing plan. The following tips on marketing for mortgage loan officers can set you on the right course and help you build strong customer relationships. Before You Begin Before you invest a single minute in developing a marketing plan, take some time to get organized. Here are a few preliminary tips to help you start off on the right foot. Set SMART Goals First, set a clear goal for your marketing efforts. Business experts recommend that you set SMART goals. In other words, your goals should be ..read more
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4 Ways a Mortgage CRM Can Improve Conversion Rates for Brokers
BNTouch CRM
by Chris Brown
2M ago
Do you want to be successful in the mortgage industry? One of the most important ways to improve conversion rates for brokers is to make use of the many tools that customer relationship management (CRM software) has to offer. If you haven’t yet invested in a CRM, you might have heard that these mortgage software platforms can increase the amount of mortgage leads and improve your conversion rates. What you might not know is how they accomplish this important goal. Here’s a look at five ways a mortgage CRM can help you take your conversion rates to new heights. 1. It Gives You a Big-Picture Vie ..read more
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Lead Generation Automation Made Easy With Bntouch CRM
BNTouch CRM
by Chris Brown
2M ago
Lead generation automation always takes some time and strategy. However, if you aren’t already using a customer relationship management (CRM) system, you might be able to put some of that strategy on autopilot. Here’s how a smart automated marketing strategy can bring you more leads. Take Out the Guesswork With Pre-Made Marketing Campaigns If you’re an individual mortgage professional, you might not have the time to master the art of marketing and lead generation automation. You also might not have the financial resources to pay for a marketer. However, many quality CRMs set you up with the ma ..read more
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The Power of Analytics for Generating Leads: How to Leverage CRM Data
BNTouch CRM
by Chris Brown
2M ago
For a mortgage broker, analytics for generating leads might just be the single most powerful tool. If you already have a CRM platform — or at least have some familiarity with the technology — you know that the right system offers seemingly endless ways to generate new leads.  Today, we’ll be focusing on one especially helpful facet of any CRM: data analytics. Here are a few ways to effectively leverage your CRM data and start generating leads today. Segment Your Leads Getting a sudden influx of new mortgage leads is never a bad thing. But if you do get several new leads at once, the worst ..read more
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Mortgage Leads for Brokers: Boost Business With CRM Software
BNTouch CRM
by Chris Brown
2M ago
You know that success relies heavily on generating mortgage leads for brokers in the mortgage business. Drawing in new clients and nurture relationships with the clients you already have might sound simple, but growing a business requires you to spin many plates at one time. For instance, you need to simultaneously stay up-to-date with current loan applications, customer questions, marketing, and your company’s website and social media pages. Fortunately, there’s a tool that streamlines everything you need to run a successful brokerage business: a customer relationship management (CRM) system ..read more
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6 Best Practices for the Mortgage Pre-Approval Process
BNTouch CRM
by Chris Brown
3M ago
A mortgage pre-approval generator can streamline the process for borrowers. But the right mortgage pre-approval tools can also help lenders nurture strong relationships. Here are some of the best practices for generating effective pre-approvals.  1. Communicate the Requirements Up Front Most buyers are unfamiliar with the mortgage pre-approval process. Ensure that you communicate how the process works and what documents are required. Some buyers may not understand how pre-approval and pre-qualification differ. Educating these applicants can help you build a strong rapport. Doing so i ..read more
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Pro Tips for Mortgage Pre-Approval Tools
BNTouch CRM
by Chris Brown
3M ago
How is technology transforming your lending practice? A mortgage pre-approval generator can enhance the customer journey. It can also help you build relationships with each potential client. Here are some of the mortgage pre-approval best practices for mortgage pre-approval tools. Offer Online Accessibility No matter what kind of mortgage pre-approval tools you use, make sure they’re accessible online. This makes it more convenient for borrowers to engage in the mortgage pre-approval process. Many customer relationship management (CRM) platforms already offer an online portal. This makes it ea ..read more
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