Google Ads has recently updated its Performance Max (PMax) campaigns to enhance full-funnel optimization, which is crucial for marketers looking to streamline their advertising strategies across different customer journey stages. As Google Ads introduces significant updates to Performance Max campaigns, hoteliers have a prime opportunity to enhance their digital marketing strategies. These latest improvements are designed to sharpen ad targeting, optimize budget use, and elevate overall ad efficacy across various stages of the customer journey. This blog will explore the crucial updates to Goo ..read more

The hospitality industry is undergoing a digital revolution. Travelers today rely heavily on online channels to research, compare, and ultimately book their stays. Traditional marketing methods still hold value, but for hotel properties seeking to thrive in the digital age, a robust digital marketing strategy is no longer optional – it’s essential. The primary goal of digital marketing in the hospitality industry is to increase a property’s salability to the appropriate market and audience. It also allows you to effectively reach out to prospective customers, build brand loyalty, and target th ..read more

Feeling frustrated by the challenges of reaching your target audience and maximizing bookings in today’s competitive hospitality market? Struggles like limited brand awareness, difficulty attracting specific guest demographics, or dependence on third-party booking platforms can significantly hinder your hotel’s growth potential. Here’s where digital advertising emerges as your knight in shining armor. By leveraging hotel online campaigns, you gain the power to cut through the noise, showcase your hotel’s unique offerings directly to ideal guests, and, ultimately, drive bookings and revenue. Th ..read more

Google has recently introduced new advertising opportunities on YouTube Shorts, which is experiencing rapid growth with over two billion monthly logged-in users and 70 billion daily views. These opportunities include YouTube Select Shorts, a curated content lineup allowing advertisers to place their ads next to popular videos. ABCDs Framework For Shorts Ads Source The “ABCD” framework is a strategic approach designed to enhance the effectiveness of ads on platforms like YouTube Shorts. Here’s a breakdown of each component: Attention: Capturing the viewer’s attention right from the start is c ..read more

In the fast-paced world of hospitality, efficiency and seamless operations are key to success. Kingston Hotel Group, a prominent player in the industry, has embraced innovation to stay ahead of the curve. One of their notable initiatives involves the adoption of RateGain’s Channel Manager system, which has brought about a significant transformation in their operations. From the moment they integrated RateGain’s Channel Manager, Kingston Hotel Group experienced tangible benefits. The system not only helped them streamline their processes but also resulted in cost savings by reducing the need f ..read more

Dallas, 2nd April 2024: RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for travel and hospitality and a member of Oracle Partner Network (OPN), today announced that its connectivity platform is available on the Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with the Oracle OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. The RateGain Connectivity Platform with OPERA Cloud ..read more

Planning a vacation can be overwhelming, but Google Maps is rolling out new features to streamline the process, making it easier for travelers to find inspiration, share recommendations, and get a real sense of a place before they even pack their bags. Discover the Best with Updated Lists Google Maps is enhancing its platform to offer trusted recommendations through curated lists from top sites and the Google Maps community. Initially available in select cities across the U.S. and Canada, these updates aim to simplify how travelers discover places to see, eat, and explore. Imagine you’re plann ..read more

Noida, 28th March 2024: RateGain Travel Technologies Limited (RateGain), a global provider of AI solutions for travel and hospitality today announced an upgrade to Adara’s Destination Expenditure Reports, which are used by leading tourism boards and Destination Marketing Organizations (DMOs) across the world to understand spending patterns of visitors at the destination. With this new enhancement, DMOs will be able to track spending patterns for visitors from over 25 origin markets, as well as the top 25 merchants within that destination, giving them a more granular view of what visitors love ..read more

New Delhi, 26th March 2024: RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, today announced a strategic partnership between its AI-powered airline pricing solution, AirGain, and Summerwind GSA, a distinguished General Sales Agent (GSA) renowned for its innovative approach to airline representation. This alliance aims to redefine the airline industry, merging AirGain’s advanced pricing intelligence with Summerwind’s deep industry experience and global reach. For over three decades, Summerwind GSA has led the way in commercial avia ..read more

What is OTA? Online travel agents connect travelers with different travel services. Unlike traditional travel agencies, OTAs work entirely online. Customers can book hotels, flights, activities, and car rentals using self-service options. As intermediaries, OTAs facilitate transactions between vendors and customers by showcasing a range of options from third-party providers. Expedia, Booking.com, and Hotels.com are some of the examples of OTA. These platforms provide convenience and accessibility to various travel offerings, playing an essential role in modern travel. What does OTA stand for i ..read more