Once we have calculated each customer’s lifetime value and determined the Best Customer group, the next course of action is to follow the customer-centricity practice and give these customers the Velvet Rope treatment. Through the Velvet Rope program, we look to give the Best Customer Ease, Access, and Exclusivity. By focusing on giving our Best Customers the Velvet Rope treatment of Ease, Access, and Exclusivity, VRM improves the retention and engagement of your brand. What you can do for Engagement and Retention of Best Customers: 1. Frequent/Best customers are offered a discounted upgrade ..read more

The key metric in determining your company’s Best Customer group is Customer Lifetime Value or the Magic Metric. Our data analytics team has, inspired by Peter Fader’s CLV model, created an accurate formula to calculate the Customer Lifetime Value of every customer in your customer base. The customers that fall in the top 20% percentile in CLV, form the Best Customer group. Customer Lifetime Value is the sum total of the predicted revenue that an individual customer will bring to the business. It is a forward-looking, predictive measurement calculated by modeling and projecting how long the cu ..read more

We introduced Netcore’s VRM model in this #1:Double Your Profits with Netcore’s Velvet Rope Marketing. Velvet Rope Marketing understands that not all customers are the same; each brand has a heterogeneous customer base.  The familiar 80-20 concept tells us that 80% of your revenue is generated from 20% of your customer base and that 20% are the firm’s Best Customers. We believe that by targeting the Best Customers group that we can double your profits. Best Customers tend to be the group that sign-up the earliest, spend the most, stay the longest, and spread the widest (in terms of recomm ..read more

Airline check-in counters, award show ceremonies, and sports events all have one thing in common: designated areas where VIP customers get a special experience exclusive to them. These Best Customers get access behind the velvet rope where they are treated as royalty. Netcore Solutions is here to apply this very idea of to the world of marketing. During this time of global hibernation, we have been working on a revolutionary marketing strategy that is here to shake up the consumer market. Netcore Solutions presents Velvet Rope Marketing (VRM)! VRM is a novel, customer-centric, marketing model ..read more

Our Engineering Team’s Unimaginable Feat! It is an unprecedented time for everyone in the world. I am not sure, if ever in the history of human civilizations, the whole of mankind was gripped by such a pandemic. There is uncertainty in the air, and each one of us is coping with myriad challenges. After all, the show must go on. What has changed in Netcore? Like many organizations across the globe, Netcore is also new to the work-from-home culture. With large teams working in close collaboration, the WFH concept of was almost inconceivable. But, for the safety of the Netcore family, we were pro ..read more

The coronavirus outbreak has now been declared a pandemic by the WHO. In this somber time, the whole world is acting in unison to combat the threat and help protect each other. We at Netcore are striving our best to ensure the smooth functioning of day-to-day business while taking care of the health & safety of our employees. Here are the measures we have taken as a part of our Business Contingency Plan: 1. Health & Safety of Netcorians: We are ensuring that all Netcorians follow the hygiene and safety instructions. We have placed multiple hand sanitizing stations across the premises ..read more

It’s hard to over-hype the power of website popups. Web popups can be one of the most powerful tools in a marketer’s arsenal. According to studies: Website popups can help businesses grow their email list fast, one test found that website popups drove 1,375% more email captures. Website popups had a conversion rate as high as 2% You can get this type of results using website popups, but only if they’re wielded properly. If you’ve tried website popups before but had lackluster results, don’t assume that website popups don’t work anymore. We wouldn’t have some of the most amazing businesses us ..read more

This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget. That’s when I realized that I have become a brand loyalist. Instead of searching for products in Google, I look them up directly in the brand’s web/app search bar. What does it take for a customer to stick with a brand? Certainly, not just discounts. Today’s customers look for many more reasons to stay with a brand, than just low prices. If I was asked what makes me stay with one over others, I would say this: Excellent customer support. Easy ret ..read more

It’s a wrap. We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitement and a new set of challenges. The year 2020 is sure to be one such new beginning. On the marketing front, I am expecting a lot of exciting martech trends and changes this year. While 2019 saw the emergence of a lot of ideas, 2020 is going about the maturation of those ideas. This article is focused specifically on trends in marketing from technology perspective. It covers insights and benchmarks which will help you have better marketing conversatio ..read more

Today’s travelers have a world of opportunity available to them at the touch of a button. Their social media streams are filled with images and opportunities to visit places both near and far. In this “choose- your-own adventure” landscape, travelers may want to book a weekend with extended family or indulge in a week-long cooking class at Julia Child’s former home in the South of France. The way world travels today, has changed. In this mobile-first world, consumers want to be in control. They’re likely to start research via a smartphone and complete the task later on a laptop — maybe. They ..read more