In today’s digital society, social media has become the foundation of many restaurant marketing strategies. More and more people rely on social media when it comes to finding a place to dine. With local searches and reviews in the palm of their hand, most customers will choose restaurants they can find online and ones that have positive reviews.    Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. That’s why it is your responsibility as a restaurant owner to ke ..read more

  According to the National Restaurant Association (NRA) research, technology can enhance the dining experience for consumers that are short on time but crave personalization. Among these different types of technologies, Pay-at-the-table devices are on the rise in the restaurant community because it benefits both the customer and the business owner.  Over the past decade, restaurants have been making significant changes to keep up with the disruption technology is having on the hospitality industry. More and more restaurant owners are adopting new technologies to improve their day-t ..read more

  When it comes to Point of Sale (POS) systems, the first thing that probably comes to mind are those old, outdated cash registers you see at your local mom and pop shop. While this is still true for some businesses, many of them are trading in their tried-and-true cash registers for modern-day POS systems. Whether you’re a new business owner or a seasoned veteran that wants to replace their outdated cash register, here’s everything you need to know about what a POS system is and why you need one.   Defining a POS System Before we can understand POS systems and all they have to offer your bus ..read more