The luxury industry is undergoing a change. As a result, its products are reaching more and more people. In order to avoid losing exclusivity and uniqueness, many brands are now relying on ‘experiences’. These are enabling them to strengthen their relationships with their customers, offering them a unique experience without sacrificing status or reputation. The luxury industry is undergoing a phase of transformation. While in the past few used to buy luxury items, many more people are now spending their money on high-end brands. Evidence of this can be seen, for example, with the French fashio ..read more

Feeling the pinch of OTA commissions? You’re not alone. Their fees can really take a big bite out of the bottom line. One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. But where do you start? Here’s our top 5 tips to leverage affiliate marketing to drive direct bookings for hoteliers and vacation rental providers: 1. Partner with Strategic Affiliates Don’t just scatter your affiliate net. Identify travel bloggers, influencers, and websites with audience ..read more

Rumours continue to swirl around a new TikTok Photos app, now thought to be named “TikTok Notes.” Could this be a game-changer for hoteliers to breathe new life into their social media strategies and guest engagement? Yesterday, social media user @cmcalgary posted a screenshot from TikTok showing details of a long-rumoured new TikTok Photos App, called ‘TikTok Notes’. They received the pop-up while uploading a static image to the platform. Described as ‘coming soon’, the pop-up continues to give more details about how the platform plans to handle photo posts moving forward: “TikTok Notes, a ne ..read more

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. It’s the essence of what you offer, the promise you make to guests, and the reason they choose you over countless competitors. This guide delves into the art of hotel brand positioning, equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. Understanding Hotel Brand Positioning: The Cornerstone of Your Identity Brand positioning goes far beyond a catchy tagline or eye-catching logo. It’s the strategic foundation upon which your entire hotel ..read more

In the bustling ambiance of a hotel restaurant, staff are often challenged to serve an array of high-quality beverages swiftly. The iSi system stands out as the perfect ally in meeting these demands. Its intuitive design is especially accessible, enabling staff with varied levels of experience to quickly become proficient, thereby ensuring beverages are prepared swiftly and wait times are minimised. Batch preparation becomes a key advantage during peak dining hours. The iSi system allows staff to prepare components for popular drinks in advance. With a few simple steps, elements like whipped c ..read more

In the ever-evolving world of online travel booking, a new concept called the Search Generative Experience (SGE) is emerging from Google. This new approach aims to transform how travellers discover hotels, moving beyond simple keyword searches to a more conversational and user-centric experience. While details remain under wraps, the potential impact of SGE on hotel marketing strategies is undeniable. Let’s delve deeper into what we know about SGE and explore how you can prepare your hotel to thrive in this new search landscape. Understanding SGE: Beyond Keywords Unlike traditional keyword-bas ..read more

US lifestyle brand, The Standard, has been a Duetto customer since 2014 and currently has 16 hotels utilizing our solutions globally. The company has been expanding rapidly and has two new hotels set to open this year in APAC – The Standard, Singapore, and The Standard, Melbourne. Sameer Mehra is Standard International’s Vice-President of Revenue Management for Asia & Middle East. We caught up with him to find out what he thinks can be done to encourage the digitalization of the hospitality industry and what he believes are key hospitality industry trends to look out for this year. Encour ..read more

UK, 26 March 2024 — Abode Worldwide, a specialist public relations agency in the hospitality and living sectors, has announced three key hires as it seeks to execute its ambitious growth plan. Stewart Paterson has joined as an Account Director overseeing client services, Madeleine Parkin has been appointed as Account Manager and Jenny Noad has taken on the role of Agency Coordinator. All three have deep experience in the PR, technology, property and hospitality industries. Stewart is a former national newspaper journalist and joins from Coverdale Barclay. He has a strong public relations track ..read more

In the ever-evolving landscape of the food and beverage industry, maximising revenue requires more than just offering delicious dishes and refreshing drinks. It demands strategic thinking, creativity, and a keen understanding of consumer behaviour. One effective method for boosting F&B revenue is by evolving your menu, accompanied by the strategic use of branded menu covers and tabletop signs to encourage extra purchases. Let’s delve into how these elements can work together to drive profitability for your establishment. 1. Embrace Innovation Through Menu Evolution A stagnant menu can lead ..read more

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The good news for hoteliers targeting those top 5% of guests is that they seem to spending more every year. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 billion in 2022, and is projected to be worth USD 3,023.78 billion by 2032. Aside from these travellers being prepared to spend up to $3000 per night, with the average landing at a comfortable $500 per night according to a Bloomberg ML ..read more