Italian cycling tourism in the spotlight at ITB Berlin 2024
ITB Berlin News
by Zineb
1M ago
At ITB Berlin 2024, several Italian regions are promoting their cycling trails to the trade as the country increases investment in this sector. Back in 2022, as part of Italy’s National Plan of Recovery and Resilience, the country announced it would invest €400 million up until 2026 to construct an additional 1,235 km of cycling paths and another €200 million for 565 km of dedicated bicycle lanes in cities. Hall 1.2 / Stands 107 – 107 A – 107 B – 107 C The Marche Outdoor The Marche region is emphasising sustainability, the outdoors and slow tourism at ITB Berlin 2024, and its panoramic cycle p ..read more
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Liguria and Lombardy at ITB Berlin 2024
ITB Berlin News
by Zineb
1M ago
Visitors to Lombadry and Liguria in Italy have a wealth of UNESCO World Heritage Sites to choose from, in addition to a range of unique natural sites from Lake Como to the Ligurian coast. Lombardy: Stylish beauty in Northern Italy Lombardy is the Italian region with the highest number of UNESCO World Heritage Sites. It is sprinkled with art cities, picturesque villages and incredible landscapes of unspoiled beauty. Lake Como, Lake Garda, Lake Iseo and Lake Maggiore offer breathtaking scenery, enhanced by the presence of mountains, which will be home to the Milan Cortina 2026 Winter Olympics an ..read more
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Puglia and Sicily at ITB Berlin 2024
ITB Berlin News
by Zineb
1M ago
Puglia: Authentic experiences among olive groves and whitewashed masserie There is more to Puglia than its famous sea and countryside. In addition to pristine beaches, Puglia is home to UNESCO heritage-classified Trulli, a number of castles and cathedrals and masserie—the region’s unique and authentic farm estates—one of which has been chosen to host the forthcoming G7 Summit. Amid olive trees, with their unique architecture and offering typical Apulian cuisine, the typically whitewashed masserie in Puglia provide an innovative and sustainable way of travelling. Nowadays, they are generally ex ..read more
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Latvia celebrates Liepāja as the European Capital of Culture 2027
ITB Berlin News
by luc_citrinot
4M ago
Cultural aficionados and curious travellers will head to Liepaja in Latvia to discover the European Capital of Culture 2027. On 10 May, 2022, Liepāja in Latvia was named the European Capital of Culture 2027 following a competition between three Latvian cities – Liepāja, Valmiera and Daugavpils. The jury was composed of ten experts selected by the European Parliament (EP), the Council of Europe, the European Commission (EC) and the European Committee of the Regions (CoR), as well as two national experts nominated by the National Council for Culture and the Ministry of Culture. This is the secon ..read more
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Latvia, an ideal destination for medical and wellness tourism
ITB Berlin News
by luc_citrinot
6M ago
Latvia is making its mark as a medical and wellness destination with its mild climate, its pristine coast along the Baltic Sea, its wealth of natural healing resources and modern medical technology. Every year, thousands of people from Scandinavia and Western Europe go to Latvia to regain their health and beauty. Attractive landscapes and cities, wild pristine beaches, a mild climate, highly qualified professionals, and the availability of modern technology ensure successful treatment and recovery. The high quality of health services is characterised by committed hospitable personal offering a ..read more
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AirBaltic’s Hybrid Model: Bridging Full Service and Low Cost in a Sustainable Manner
ITB Berlin News
by Zineb
6M ago
From record-breaking route launches to pioneering green aviation initiatives, discover the dynamic trajectory of airBaltic as it fuses tradition with innovation in the aviation sector, in our interview with Sandra Majore, Key Account Manager at airBaltic. Could you briefly summarize what airBaltic represents today in terms of network basis, number of aircraft, and total passengers in 2022? Certainly. airBaltic has been consistently growing and recovering from the pandemic, and regional crises have impacted our operations too. Nevertheless, our results have exceeded our expectations. We current ..read more
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Latvia, a paradise for water tourism activities
ITB Berlin News
by luc_citrinot
6M ago
With some 12,500 rivers and streams on its territory, Latvia looks at strengthening its appeal as a major water tourism destination in Northern Europe. Latvia is increasingly promoting water tourism as a different type of active tourism that offers different sensations to everyone. The small Baltic nation records about 12,500 rivers, streams and large ditches in its territory, while its lakes cover 1.5% of the country’s territory. Such water infrastructure offers great opportunities for water and wind sports. Water tourism and water sports in Latvia are available to every interest group and an ..read more
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Global warming to reshuffle Europe’s tourism demand, by favouring northern coastal areas
ITB Berlin News
by luc_citrinot
6M ago
A temperature rise of 3°C or 4°C would boost demand for northern coasts by 5% according to projections from the Joint Research Centre and the European Union. It will however also reduce the number of summer tourists by almost 10% in southern coastal regions. Southern coastal regions are expected to lose tourists during the summer, particularly under 3°C and 4°C warming scenarios, while northern European coastal regions will see increased tourism demand, according to a new JRC study. Across the continent, tourist interest will fall in July and grow in April. With seasonal shift of demand across ..read more
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South Africa: Authenticity beyond attractions
ITB Berlin News
by camille
7M ago
South African Tourism has recently unveiled its latest campaign, “Live South Africa! – Unforgettable Moments”. This initiative is not just another promotional campaign; it’s a heartfelt invitation to the world to experience the mesmerising diversity South Africa has to offer. From its sprawling savannahs teeming with wildlife to its bustling urban landscapes echoing with stories of its past, South Africa is a land of contrasts, and this campaign captures its essence. Affordable luxury and authentic experiences One of the standout features of South Africa as a travel destination is its ability ..read more
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American Airlines consolidates Philadelphia as a US gateway to Europe for the summer 2024
ITB Berlin News
by luc_citrinot
7M ago
Philadelphia is returning as a major gateway to and from Europe for American Airlines. The airline already unveiled its programme for the summer 2024 with 14 destinations planned. Three new destinations will join the airline’s network in Philadelphia : Copenhagen, Naples and Nice. US mega-carrier American Airlines continues to build and expand its comprehensive global network to take customers where they want to go with the airline’s largest European expansion in four years. American Airlines recently unveiled the launching of three new destinations out of Philadelphia, turning again Pennsylva ..read more
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