The App Store Optimization (ASO) Checklist outlines essential steps to improve an app’s visibility in app stores. Key items include keyword research, optimizing the app title, description, and icon, choosing relevant categories, gathering user reviews, and tracking performance metrics. Following these steps increases downloads and boosts user engagement. We have prepared a comprehensive list of ..read more

Ranking high for relevant keywords allows your target audience to discover your app. And the more easily people can find your app, the more downloads your app will get. But first, you have to understand how the Apple ranking algorithm works ..read more

Want to become an ASO expert, but not sure where to start? This article is the perfect fit. We’ve compiled our ASO know-how and packed them in 8 actionable steps. Whether you’re launching your own app or trying to get a job in the industry, this article is the starting point for ASO success. Let’s ..read more

Falling behind your competitors could mean certain death for your mobile app ventures. To avoid being left in the dust, make sure you’re evaluating these 5 very essential factors the next time you perform a competitor ..read more

App store search is a significant traffic source for any app on Google Play. App store optimization (ASO) may tremendously impact its effectiveness, provided we maintain a strategic approach to keyword optimization. This article will explain how to optimize keywords on Google Play to connect our store listing through keyword research, optimization, implementation, and regular ..read more

Push notifications are a powerful tool for engaging users and driving app retention. They can significantly enhance user experience and boost app performance when used effectively.  For push notifications to be as effective as possible, we’ve prepared a “best practices” overview on writing and sending push notifications for your mobile app or game. Let’s start ..read more

Google Play Store uses different algorithms to identify, find and rank high-quality apps for its users. The algorithms use direct and indirect factors that carry different weights and may impact the success of your app differently. With this article, we’ll help you understand the most crucial ranking factors for Google Play app store optimization (ASO ..read more

App store optimization (ASO) has a big impact on app growth. But ASO is also becoming more and more complex. ASO professionals should rely on a variety of tools to effectively execute their strategies and navigate the competitive landscape of app stores. So today we want to share our vast experience with you and list ..read more

A robust app store optimization (ASO) strategy is indispensable if you don’t want to get lost in the competitive world of mobile apps. Unless you ensure the app’s decent discoverability, its exceptional functionality and smooth user experience don’t matter much. This guide will examine various optimization strategies that help attract, convert, and retain users. Why ..read more

Have you ever wondered what the most downloaded games are in the Play Store? Thanks to App Radar, you can get an overview of which games Android users like the most. The following list highlights the top 10 games as of April 2024, with their respective game categories, brief descriptions, and the companies behind their ..read more