View in browser ­ Welcome to Issue 6 of the Floral Fundamentals Newsletter This issue focuses on our first ever OPEN DAYS event on 24 and 25 June 2023. This is a massive undertaking but from the feedback we have already received, something that many of you are excited about. This event means that you can actually visit several of our growers, find out more about their flowers, discover how their ..read more

FloraLife Research Update: Effects of FloraLife® Hydrate Hydrangea Wholesale Storage Duration on Consumer Vase Life Research Update June 2023 Garry Legnani, Ph.D. - Senior Postharvest Scientist, FloraLife The cut Hydrangea continues to be one of the most popular cut flowers, but one of the more challenging from a post-harvest perspective. The large showy flower hea ..read more

See new Tweets Conversation FloraLife @Floralife1938 Peonies are showstoppers ooze elegance and romance! Want to learn more about Peonies? Head over to our FloraLife Flower Library For Retailers for Peony-specific care tips, design pointers and fun facts. Go to: http://floralife.com/flower-library-for-retailers and flip to p32 #FloraLifeExpertsInFlowerCare 9:02 AM · May 25, 2023 Christina Burton-Fox AIFD floral artist & instructor ..read more

View this email in your browser Looking to create a breathtaking and sophisticated atmosphere for your upcoming wedding? Join us in this step-by-step tutorial as we guide you through the process of designing stunning tall elegant wedding decor using the OASIS® Event Saddle. With its versatile and practical design, the OASIS® Event Saddle provides the perfect foundation for creating exquisite floral arrangements that will leave your guests in awe.  Don't miss out on this exclusive opportunity to master the art of floral design wi ..read more

WEDDING FLOWERS For the spring wedding of Matt and Cara, where the bridesmaids were dressed in several tones of jade blue, we designed our flowers with blush romantic colors. It turned out to be one of the more striking color combinations we have designed so far this year, gorgeous, this jade blue and blush combination. Over the past several years we have done a lot of blush wedding flowers, but not with many shades of jade blue. So a big yes to jade blue bridesmaid dresses. This jade blue also appeared in the Thursd Color Palette of the Year. Jade Blue for Bridesmaid's Dresses and Bl ..read more

Christina Burton-Fox AIFD floral artist & instructor ..read more

News Video About Subscribe Advertise Shop Nine Ways Any Business Can Improve The Quality Of Their Video Marketing Posted by FR Team | Feb 19, 2023 | Floral Business News Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Here are some tips to improve your video marketing. Full Article Below Source Nine Ways Any Business Can Improve The Quality Of Their Video Marketing Expert Panel Forb ..read more

Wearable Flowers for Prom Posted by FR Team | Feb 20, 2023 | How-To Floral Designs A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative floral designs—such as flowers for the hair, flower jewelry, flowers for a purse or shoes, etc.—to complement the traditional coordinating corsage-and-boutonniere set.  For the wrist corsage, I chose a trio o ..read more

Registration is Now Open for the  2023 AIFD® "GROW" Symposium Revive, Renew, and Restore.  To spring up and develop to maturity, to be able to grow in some place or situation, to increase in size, to expand…to GROW!  We are thrilled you are here to experience the 2023 Symposium. At GROW, we are honored to have an exceptional group of designers, presenters, teachers, and educators. They are renowned in the industry and will impel us to higher levels of inspiration, creativity and design. Their ..read more

Subscribe Past Issues RSS Translate View this email in your browser Picture Perfect Weddings Meet the winners of Florists’ Review’s 24th annual “Picture Perfect Weddings” contest. Sponsored by Alexandra Farms and Boutstix Floral Magnets Learn More The Day in the Life of a Studio Florist Here, we take a peek into the business of a studio florist in a commercial space. Meet Shannon Hill from Élan House located in Raleigh, N.C. Learn More ..read more