Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the industry and take those insights back to the classroom. Thirty high school science teachers were selected from 153 applicants in 32 states to get hands-on experiences and tours. They’ll also develop curriculum that […] The post Teacher Field Trip Bolsters Horticulture Careers in the Classroom appeared first on safnow.org ..read more

Consumers are expected to spend billions to commemorate Mom’s special day next month. According to a report by Numerator, 30% of shoppers plan to spend more than $100 on Mother’s Day gifts. Florists can secure a sizable piece of that money by upselling customers on bigger arrangements, thoughtful add-ons, and flower subscriptions. “The secret to […] The post Mother’s Day Prep: The Art of the Upsell appeared first on safnow.org ..read more

How will the results of the election impact the floral industry? How does an increase in housing correlate to more floral sales? And what type of consumer should floral retailers be targeting with their marketing? In this short video, Society of American Florists Chief Economist, Charlie Hall, Ph.D., gives a preview of the answers to […] The post What Does an Election Year Mean for Floral Sales? appeared first on safnow.org ..read more

With Gen Z set to outnumber baby boomers in the workforce this year, a seismic shift is underway in career development and workplace culture. Born between 1997 and 2012, this generation is rewriting the rules, demanding more from their employers and challenging traditional norms. In the March/April issue of Floral Management, writer Laurie Herrera talked […] The post Is Your Company Ready for the Gen Z Workforce? appeared first on safnow.org ..read more

Drowning in rising costs but feel squeezed by low margins? Struggling to build a culture that serves the business and its brand? Wondering how to build relationships and drive sales with funeral homes? Or how to exceed the ever-increasing demands of customers? SAF Miami 2024, the Society of American Florists’ 139th annual convention Aug. 6-9 at […] The post Get Set for Growth at SAF Miami 2024 appeared first on safnow.org ..read more

Earlier this year, fourth generation Polites Florist purchased its competitor, Farrell’s Florist. The driving force behind the sale of the Pennsylvania florist was next gen florist Helena Polites, who joined the family business during the pandemic after working in hospitality for a few years. “I wanted to grow ,” Polites shared during the Society of […] The post Are You Giving Your Young Talent the Tools to Succeed? appeared first on safnow.org ..read more

The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of the conversations with representatives is long-lasting. More than a dozen retailers, wholesalers, growers and importers met with legislators on Capitol Hill March 19. They petitioned the offices to pass measures that will provide more affordable access to […] The post Impact of Congressional Meetings Goes Beyond March Fly-In appeared first on safnow.org ..read more

Travis Wilson spent a decade working outside the industry in retail management and real estate. Now, he’s back at the family business, Breen’s Florist in Houston, where he’s slashing costs and building sales as the operations manager — all while learning floral design. Wilson, who was featured in the March/April issue of Floral Management, shared […] The post 3 Strategies to Cut Costs and Capture More Sales for Mother’s Day appeared first on safnow.org ..read more

Move over, Easter. Mother’s Day is upon us! And in today’s saturated market, it’s not too early to promote your Mother’s Day offerings to ensure consumers are thinking of your business when they’re thinking of Mom. “Marketing has become much more of a factor as our competitors are no longer just traditional floral businesses with […] The post Mother’s Day Prep: Win Over Consumers — and Their Wallet appeared first on safnow.org ..read more

Looking to grow your business-to-business sales? LinkedIn is a powerful (and free!) way to connect with businesses in your community. But to stand out and reach your target market, you need to follow a few key tips. Make Your Page Pop Your company’s LinkedIn page showcases the products, services and the stories behind your brand, […] The post The Key to More B2B Sales appeared first on safnow.org ..read more