Legacy Planning for a Property Management Business
Fourandhalf | Property Management Blog
by Madison Lushington
6d ago
Two guests are joining The Property Management Show today, and they are Scott Brady and Garrett Brady from Progressive Property Management in southern California. Scott has been on the show before, and tends to talk about forward-looking topics that involve challenging the status quo. Garrett is his son, and a big part of the company’s future. The topic today is legacy planning, which can be rather difficult for property management companies. Scott and Garrett are sharing their journey and where they are. Progressive Property Management Then and Now Scott has a story that’s similar to many p ..read more
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The Power of Action Versus Perfectionism in Video Marketing
Fourandhalf | Property Management Blog
by Madison Lushington
2w ago
Marc Cunningham is a property management consultant and he’s also the President of Grace Property Management in Colorado. He’s joining The Property Management Show today not only because he’s a prominent figure in property management, but also because he’s one of the first property management professionals who embraced video marketing. Marc is still promoting video marketing, and he believes it’s the most effective way to bring new business into your company. A Bit of Background: Marc Cunningham When Marc started his property management career as a child going to the office with his dad, thin ..read more
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GoogleMyBusiness Fundamentals for Property Managers
Fourandhalf | Property Management Blog
by Hope Lumbley
3w ago
Navigating and effectively utilizing your Google Business Profile (formally known as Google My Business or GMB) is pivotal for the success of your property management business, ensuring that your services are not just visible but also easily accessible to those in need. A well-optimized Google Business Profile can be a powerful tool for attracting new potential customers, boosting brand awareness, and ultimately, growing your property management company. However, navigating the intricacies of your Google business account can be overwhelming. This blog post simplifies the process, providing a ..read more
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Shifting Tides in Digital Marketing with Rand Fishkin Part 2
Fourandhalf | Property Management Blog
by Marie Liamzon-Tepman
1M ago
Welcome back to The Property Management Show. In our previous episode, we spoke with SEO and marketing guru Rand Fishkin about the shifting tides in digital marketing and the sources of influence that are important today. On the second part of our podcast with this guest, we’re talking about money keywords, vanity metrics, and generative AI. We’re also talking about how to make those immeasurable marketing channels a little bit more measurable. Here’s Part Two of our interview. Money Keywords: Where Everyone Wants to Rank Every business or industry has a set of money keywords that represents ..read more
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Shifting Tides in Digital Marketing with Rand Fishkin
Fourandhalf | Property Management Blog
by Madison Lushington
1M ago
Marie Tepman and Brittany Jones are on The Property Management Show, interviewing Rand Fishkin, co-founder of Moz and founder of SparkToro, about the changing landscape of digital marketing. This is only Part 1 of our discussion, which includes a look at the shift from SEO-centric strategies to a more diverse approach, the distinction between platforms of influence and entertainment, and the challenges of marketing attribution. Introducing Rand Fishkin Rand Fishkin is a name that’s synonymous with the world of SEO and digital marketing. He founded Moz, which revolutionized SEO tools and educa ..read more
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Property Management Business Owner’s Ticket To Freedom
Fourandhalf | Property Management Blog
by Madison Lushington
2M ago
Welcome back to The Property Management Show podcast, your go-to source for all things property management, entrepreneurship, and marketing. This podcast is proudly brought to you by Fourandhalf, a leading digital marketing agency specializing in property management. Fourandhalf has been instrumental in helping residential property managers generate more leads and attract quality property owners since 2012. Our hosts Marie Tepman and Brittany Jones recently welcomed Courtney Wolf, founder of RentWise Property Management in Idaho, to their show to discuss Courtney’s journey to successfully cre ..read more
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Does Google Ads Traffic Impact Website SEO for Property Management Companies?
Fourandhalf | Property Management Blog
by Madison Lushington
2M ago
In the ever-evolving world of digital marketing, property management companies often find themselves questioning the impact of Google Ads traffic on their Search Engine Optimization (SEO) efforts. It’s a common inquiry, considering that these two streams of online presence are central to attracting and converting potential customers. In this article, we aim to shed light on this complex relationship, helping you understand the synergies and differences between a paid Google Ads account and organic SEO, and their effect on the performance of your property management website. The Difference Bet ..read more
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Mid-Term Rentals Part 2: Strategies for Success in Managing Furnished Properties
Fourandhalf | Property Management Blog
by Madison Lushington
2M ago
Hello and welcome to The Property Management Show podcast, your go-to destination for exploring the dynamic world of property management, entrepreneurship, and marketing. Brought to you by Fourandhalf Marketing Agency, a leader in the industry since 2012. Fourandhalf helps residential property managers get more owner leads and improve their online presence through website design and development, SEO, online reputation management, video and blog content, social media, and targeted advertising. Recap of Part 1: Establishing the Foundation of Mid-Term Rentals In Part 1 – Maximizing Profits with ..read more
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Maximizing Profits with Mid-Term Rentals: Property Management Blue Ocean Strategy – Part 1
Fourandhalf | Property Management Blog
by Marie Liamzon-Tepman
3M ago
 Welcome to The Property Management Show podcast, where we delve into the ever-evolving landscape of property management, entrepreneurship, and marketing. This show is presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by helping with their website, SEO, online reputation, video and blog content, social media, and paid ads. For this podcast episode, we were fortunate to have Jessica Schirmeister and Jason Zimmerman from Trend Property Management in Texas join us for this discussion. With their extensive experi ..read more
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Understanding ACH Fees and Payment Fraud with Jordan Bennett from Nacha
Fourandhalf | Property Management Blog
by Madison Lushington
3M ago
Welcome back to ‘The Property Management Show,’ where we deep-dive into the world of property management, marketing, and entrepreneurship. Your hosts are Marie Tepman and Brittany Jones from Fourandhalf Marketing Agency. Since 2012, Fourandhalf has helped hundreds of property managers get more owner leads through digital marketing. Whether you need help with your website, SEO, online reputation, content, video, social media, or even advertising campaigns – we can do it all. Our guest today is Jordan Bennett, who is the Senior Director of Network Risk Management at Nacha, and a former Risk Ana ..read more
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