Smart Insights » Content Marketing Management
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Covers articles on Content marketing management, Content marketing strategy, Content marketing planning, Content marketing creative and formats and more. Smart Insights' aim is help marketers succeed online by sharing good practice advice and the latest developments and tools.
Smart Insights » Content Marketing Management
2y ago
Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..
The post The 9 most important content marketing skills and tools you need to focus on in 2020 appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
2y ago
A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I'll share …..
The post ABC planning for content marketing prioritization appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
3y ago
Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some …..
The post Content marketing plan: 4 simple steps to success appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
3y ago
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you ..read more
Smart Insights » Content Marketing Management
3y ago
Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you ..read more
Smart Insights » Content Marketing Management
3y ago
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..
The post How to create a content marketing plan for 2021 appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
3y ago
Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..
The post 65% of marketers LOVE the new Google Search Console Insights appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
4y ago
5 techniques to use SEO data to make better content marketing decisions Did you know that 91% of marketers use content marketing as an approach in their organizations? It’s clearly gaining momentum. But not all is sunshine and roses. The …..
The post How to leverage SEO to improve your content marketing strategy appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
4y ago
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It …..
The post The Content Distribution Matrix [#infographic] appeared first on Smart Insights ..read more
Smart Insights » Content Marketing Management
4y ago
Today, content marketing is one of the most effective forms of marketing. Demand Metric revealed that content marketing delivers 3 times more leads than traditional marketing and costs 62% less. Considering this statistic, it’s, therefore, no surprise that 91% of …..
The post The 9 most important content marketing skills you need to focus on in 2020 appeared first on Smart Insights ..read more